---
sourceDocument: Brazil Customer Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/customer-service-management

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Create a persona for the community profile

# Create a persona for the community profile {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Create a persona and associate it to a role to manage which data users can
modify.

## Before you begin

Role required: sn_communities.admin  
Important:  
Starting with the Brazil release, Communities is being prepared
for future deprecation. It will be hidden and no longer installed on new instances but
will continue to be supported. For details, see the [Deprecation Process \[KB0867184\]](https://support.servicenow.com/kb_view.do?sysparm_article=KB0867184) article in the
Now Support Knowledge Base.

## About this task

A persona is associated to a user role and can be mapped to specific fields for
display on the community profile. The base system contains a default persona, which
is not associated to a role and is used for all community users. You can create a
new persona or add a role to the default persona.

## Procedure

1. Navigate to AllCommunityUser ProfilePersona.
2. Click New and then complete the Persona form.  
   {#create-new-persona__table_ngc_wwr_d1b__entry__2}

   | Field | Description |
   |-|-|
   | Name | A name for the persona. |
   | Order | The order, in numerical value, in which the system should evaluate the roles for the persona. |
   | Associated Role | The role to associate the persona to. |
   [Table 1. Persona configuration form]

   {#create-new-persona__table_ngc_wwr_d1b}
3. Click Submit.

*[\>]: and then