Industry-specific data model scenarios
Summarize
Summary of Industry-specific data model scenarios
The Service Model Foundation (SMF) data model is essential for representing business organizational structures and is adaptable across various industry verticals. It enables ServiceNow customers to configure service organizations, internal and external business locations, and customer relationships to mirror real-world operational models. The model supports complex hierarchies, role alignment, service delivery management, and access control, enhancing data accuracy and governance.
Show less
Financial Services Operations Use Case
Scenario: A multinational financial institution, FinServe Ltd, uses SMF to manage a hierarchy of corporate HQs, regional HQs, branches, and independent advisor locations. Challenges included duplicate customer account ownership, unauthorized access, unclear customer responsibility, and high maintenance overhead.
Implementation:
- Defined business location hierarchy distinguishing internal and external locations.
- Assigned staff to locations with appropriate roles (managers, employees, advisors).
- Linked customers and accounts to specific employees to clarify ownership.
- Applied access controls automatically based on location, role, and hierarchy.
- Enabled HQ staff to oversee external advisor locations for compliance.
Outcome: FinServe Ltd achieved consistent access control, eliminated ownership conflicts, and ensured secure, transparent customer relationship management across branches.
Healthcare and Life Sciences Use Case
Scenario: HealthCorp Ltd manages a network including corporate HQ, regional clinical HQs, hospitals/clinics, and external providers or research locations. Challenges involved duplicate patient records, unauthorized access to sensitive data, ambiguous ownership, and maintenance complexity.
Implementation:
- Established a hierarchical model of business locations with internal and external distinctions.
- Assigned roles such as administrators, clinicians, researchers to respective locations.
- Linked patients and clinical accounts to responsible employees for clear accountability.
- Applied role- and location-based access control to protect patient and research data.
- Enabled oversight of external research locations by HQ staff to maintain compliance.
Outcome: HealthCorp Ltd secured patient data, resolved ownership ambiguities, and streamlined management of healthcare accounts and clinical studies.
Public Sector Digital Services Use Case
Scenario: The Department of Social Services (DSS) manages delivery of digital welfare services across state HQs, regional centers, and local offices. Problems included duplicate records, unauthorized access, unclear household ownership, and maintenance challenges.
Implementation:
- Defined a hierarchical structure from State HQs to Centers to Households.
- Assigned staff roles aligned with service delivery responsibilities.
- Linked households and cases to employees acting as relationship managers.
- Implemented access controls based on role, location, and household relationships.
- Facilitated collaboration between centers and oversight by HQ staff for compliance.
Outcome: DSS achieved clear household ownership, consistent access controls, improved data accuracy, and streamlined compliance, enabling secure and efficient public service delivery.
Key Benefits for ServiceNow Customers
- SMF enables precise modeling of complex organizational hierarchies tailored to industry-specific needs.
- Role- and location-based access controls reduce data governance risks and unauthorized data access.
- Clear ownership and accountability of customers, patients, or households improve trust and operational efficiency.
- Unified data models simplify maintenance and reduce manual effort in updating organizational structures.
- Framework supports compliance requirements by ensuring transparent and secure management of internal and external relationships.
The Service Model Foundation data model is vital for modeling the business organization structure. It can be configured and applied across different industry verticals. Each example demonstrates how internal and external business locations, service organizations, and customer relationships are structured to support real-world operational models.
Exploring Service Model Foundation across industries
The following examples showcase how organizations in various industries, such as Public Sector Digital Services, Financial Services Operations, Healthcare and Life Sciences, Manufacturing Commercial Operations, and Retail Operations can configure service organizations and define relationships between internal users, external entities, and customers. These scenarios highlight the flexibility of SMF in modeling complex hierarchies, managing service delivery, and aligning roles with real-world use cases.
Use case: Managing customers and accounts across branch locations in Financial Services Operations
Overview: This use case demonstrates how multinational financial institutions operate through a network of business locations including corporate headquarters (HQs), regional HQs, company branches, and independent advisor locations.
Each location serves a specific purpose and employs staff such as managers, employees, and advisors who manage customers or accounts.
To maintain data accuracy, visibility, and access control, the organization uses Service Model Foundation to model its hierarchy, define roles, and manage relationships between employees, customers, and locations.
Problem Scenario: FinServe Ltd, a leading financial services organization, faced recurring issues with access inconsistencies and customer ownership conflicts across its network of internal and external branches.
- Duplicate ownership of accounts: Multiple employees from different branches could view or modify the same customer records.
- Access violations: External advisors were unintentionally gaining visibility into internal business accounts.
- Ambiguous customer relationships: No clear indication of which employee or branch was responsible for a given customer or account.
- Complex maintenance overhead: Updating location hierarchies or reassigning employees caused broken relationships and permission mismatches.
- Corporate HQ employees: Manage top-level operations and key business accounts.
- Regional HQ managers – Supervise branch activities and oversee local business accounts.
- Branch employees – Handle day-to-day customer transactions and business relationships.
- Independent advisors (external users) – Manage consumer and household customers.
- Customers – Represent either business entities or individual consumers.
- The organization’s business hierarchy (corporate HQ, regional HQs, branches, independent advisors) is defined in SMF as business locations.
- Internal and external users are assigned to their respective locations with appropriate personas (for example, manager, employee, relationship manager).
- Customers and accounts are registered in the system and linked to a responsible employee.
- Define the business location hierarchy
- The organization establishes a structured hierarchy of business locations:
- Corporate HQ: Parent company
- Regional HQs: Oversee multiple internal branches
- Company branches: Manage business customers
- Independent advisor locations: External entities managing consumer and household accounts
- Each location type is defined as either internal or external based on ownership and access level.
- The organization establishes a structured hierarchy of business locations:
- Assign staff to locations
- Corporate HQ and branches are staffed by internal users.
- Independent advisor locations include external users operating under partnership agreements.
- Each staff member is mapped to their business location and assigned a role (like, manager, employee, and advisor).
- Establish customer and account relationships
- Customers (business, consumer, or household) are linked to specific employees.
- Each employee has a defined responsibility:
- A corporate HQ employee is an account manager for a business customer.
- Branch employee is an account manager for a regional business customer.
- An independent advisor is a relationship manager for a consumer or household.
- Determine access control and data visibility
SMF automatically applied access rules based on persona and business location.
- Access to records such as accounts or customer profiles is based on:
- The employee’s assigned business location.
- Their relationship role (for example, account manager, relationship manager, and the likes).
- The hierarchy defined in SMF.
- For example:
- Employee 2 at a corporate HQ can access Business Customer 1.
- Employee 2 at Branch 1 can access Business Customer 2.
- Advisor Employee 1 can view and manage Consumer 1.
- Access to records such as accounts or customer profiles is based on:
- Manage location relationships
- Corporate HQ staff, such as Employee 2, may act as location relationship managers, maintaining oversight of external advisor locations.
- Similarity, HQ Employee 2 can review activity for advisor locations 1 and 2.
Result:
By applying the Service Model Foundation data model, FinServe Ltd resolved access inconsistencies and ownership conflicts across multiple business locations. The framework provided a unified, secure, and transparent approach to managing customer relationships in a large-scale financial environment.
Use case: Managing patients, healthcare providers, and accounts in Healthcare and Life Sciences
Overview: This use case demonstrates how a multinational healthcare organization operates through a network of business locations, including corporate headquarters (HQs), regional clinical HQs, hospitals or clinics, and independent provider or research locations.
Each location serves a specific purpose and employs staff such as administrators, clinicians, and external partners who manage patient accounts, clinical studies, or healthcare services.
To maintain data accuracy, visibility, and access control, the organization uses Service Model Foundation to model its hierarchy, define roles, and manage relationships between employees, patients, and locations.
Problem Scenario: HealthCorp Ltd, a leading healthcare organization, faced recurring issues with access inconsistencies and patient/account management conflicts across its internal and external locations.
- Duplicate patient records: Multiple employees from different locations could view or modify the same patient data.
- Access violations: External research or provider partners were unintentionally gaining visibility into internal clinical records.
- Ambiguous account ownership: No clear indication of which employee, clinician, or location was responsible for a given patient or clinical study.
- Complex maintenance overhead: Updating location hierarchies or reassigning staff caused broken relationships and permission mismatches.
- Corporate HQ administrators: Manage top-level operations, approvals, and key accounts.
- Regional HQ managers: Supervise hospitals or clinical branches and oversee local patient or clinical accounts.
- Hospital or clinic staff: Handle day-to-day patient care, appointments, and healthcare service delivery.
- Independent providers or research partners (external users): Manage patient interactions, clinical studies, or research programs.
- Patients or clinical participants: Represent either individual patients, households, or healthcare accounts.
- The organization’s business hierarchy (corporate HQ, regional HQs, hospitals or clinics, independent providers) is defined in SMF as business locations.
- Internal and external users are assigned to their respective locations with appropriate personas (for example, administrator, clinician, researcher, relationship manager).
- Patients and healthcare accounts are registered in the system and linked to a responsible employee.
- Define the business location hierarchy
- The organization establishes a structured hierarchy of business locations:
- Corporate HQ: Parent organization
- Regional HQs: Oversee multiple hospitals or clinics
- Hospitals or clinics: Manage patient and clinical accounts
- Independent provider or research locations: External entities managing patient or research accounts
- Each location type is defined as either internal or external based on ownership and access level.
- The organization establishes a structured hierarchy of business locations:
- Assign staff to locations
- Corporate HQ and hospitals or clinics are staffed by internal users.
- Independent provider or research locations include external users operating under partnership agreements.
- Each staff member is mapped to their business location and assigned a role (for example, administrator, clinician, researcher, relationship manager).
- Establish patient and account relationships
- Patients or accounts (individuals, households, clinical studies) are linked to specific employees.
- Each employee has a defined responsibility:
- A corporate HQ employee is an account manager for a large healthcare account.
- A hospital clinician is responsible for patient accounts.
- An independent provider or researcher manages clinical or research participants.
- Determine access control and data visibility
SMF automatically applies access rules based on persona and business location.
- Access to records such as patient data, clinical studies, or accounts are based on:
- The employee’s assigned business location.
- Their relationship role (for example, clinician, researcher, account manager, and the likes).
- The hierarchy defined in SMF.
- For example:
- Employee 2 at a corporate HQ can access Corporate Patient Account 1.
- Clinician Employee 1 at Clinic Branch 1 can access Clinic Patient Account 2.
- Research Partner Employee 1 can view and manage participants in a clinical study.
- Access to records such as patient data, clinical studies, or accounts are based on:
- Manage location relationships
- Corporate HQ staff may act as location relationship managers, maintaining oversight of independent provider or research locations.
- Similarity, HQ Employee 2 can review activity for multiple external research locations.
Result:
By applying the Service Model Foundation data model, HealthCorp Ltd resolved access inconsistencies and account ownership conflicts across multiple healthcare locations. The framework provided a unified, secure, and transparent approach to managing patient and clinical accounts in a large-scale HCLS environment.
Use case: Managing citizen households, government services, and staff in Public Sector Digital Services
This use case demonstrates how a public sector organization manages the delivery of digital services such as child support and other welfare programs across multiple internal business locations including state HQs, regional centers, and local offices.
Each center has staff responsible for assigned citizen households, confirming accurate data, role-based access, and efficient service delivery through the Service Model Foundation data model.
Problem Scenario: The Department of Social Services (DSS) encountered challenges managing relationships and access controls across its network of centers and households.
- Duplicate records across centers.
- Unauthorized access to other centers’ cases.
- Unclear ownership of households.
- Maintenance issues when reassigning staff or locations.
- State HQ staff: Oversee statewide programs and compliance.
- Center employees: Manage local household cases.
- Relationship managers: Primary contacts for assigned households.
- Citizens: Household members, including head of household and authorized representatives.
- Define the business location hierarchy
- The organization establishes a structured hierarchy of business locations like, State HQ → Centers → Households.
- Each location defined as internal and tied to defined service delivery responsibilities.
- Assign staff to locations
- HQ employees (HQE1 and HQE2): Manage statewide accounts and monitor regional activity.
- Center staff (C1E1, C1E2, and the likes): Manage specific households and their services.
- Establish household and case relationships
- Households (for example, Parker Household and Collins Household) are linked to employees managing their cases.
- Each household includes members with defined roles such as head of household and authorized representatives.
- Employees act as relationship managers for their assigned households.
- Determine access control
SMF automatically applies access rules based on location, role, and relationships.
- Center employees see only their assigned households.
- HQ employees maintain oversight without modifying local records.
- Authorized household members can represent others within their household.
- Manage inter-location relationships
- HQ staff can review household data across centers for compliance.
- Center staff collaborate when households span multiple service areas (for example, shared members or foster care scenarios).
Result:
- Clear household ownership and accountability across centers.
- Consistent access controls aligned with staff roles and business hierarchy.
- Improved data accuracy and reduced record duplication.
- Streamlined operations and compliance with data governance policies.