Content engagement

  • Release version: Zurich
  • Updated July 31, 2025
  • 1 minute to read

    • Content engagement enhances news articles by providing users with a way to comment and react to articles and for managers to measure the effectiveness of their content using engagement metrics.

    Overview of Content engagement

    Content engagement features are seamlessly embedded in news articles to enable employees to view engagement summaries at the top of the article, select a reaction icon, or post a comment. Content engagement delivers engagement summary, reaction icons, and commenting capabilities to the portal

    Content managers can choose which content engagement features to enable when creating a news article. To enable faster news article publishing, content admins can pre-set Content engagement features in a content template. Enable comments, reactions, and view count from the Content Template or New Content forms

    Reporting content

    Content engagement includes a comment reporting workflow, where employees can report a comment and content managers can view the reports and take appropriate action.

    reporting content workflow

    Engagement analytics

    Content analytics provides visualizations for employee engagement metrics in the Content engagement dashboard.

    Additionally, you can review visualizations for a specific news article, including total views count, engagement trends by day, and unique views by day. Navigate to the news article content item and click View analytics report in the hamburger menu.

    Setting up Content engagement

    Content engagement is installed as a plugin. The features are enabled through the Content Publishing properties and delivered to employees via news article widgets. Follow these steps to setup Content engagement:
    1. Activate Content engagement
    2. Enable Content engagement in Content Publishing properties: Properties installed with Content Publishing
    3. Configure a custom reaction (optional)
    4. Enable Content engagement in Content templates: Content templates (optional).