---
sourceDocument: Australia Employee Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/employee-service-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# Assign ownership of an audience

# Assign ownership of an audience {#ariaid-title1}

* Release version: Australia
* 
* Updated March 12, 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Provide ownership of an audience to a user or group with the content manager (sn_cd.content_manager) role so only they can access and schedule content for the audience.

## Before you begin

Role required: sn_cd.content_admin

Ensure Yes is checked under Allow Ownership for Audiences under Content Publishing or Content Experiences properties. For more information, see [Properties installed with Content Experiences](https://www.servicenow.com/docs/82jTzNw8RC1kNPJLIpScBQ "The Content Experiences [sn_ca] plugin adds properties that determine how a campaign runs related to scheduled jobs and performance.") and [Properties installed with Content Publishing](https://www.servicenow.com/docs/dIkoEN3iqyOXBNvNdvXRsQ "The Content Publishing [com.sn_content_delivery] plugin adds the following properties that are designed to control how scheduled jobs work in relation to notifications, to-dos, and communities.").

## About this task

An audience is a defined group of employees that will receive targeted content. For information on creating an audience, see [Create an audience](https://www.servicenow.com/docs/9XQOc4R~p2NJ4NEshiL5zQ "Create or modify an audience record to define the conditions or criteria that users must meet to view content.").

You can restrict an audience to a specific content manager or group of content managers, which specifies which audience the content managers can publish for, and prevents other content managers from publishing content to that
audience. For example, assign a regional Human Resources manager the sole ability to create content for employees based in that country.

## Procedure

1. Navigate to AllContent PublishingRe-usable ComponentsAudiences.
2. Select an audience or create a new audience.
   * To assign ownership to a user, select the Restrict audience by user tab.
   * To assign ownership to a group, select the Restrict audience by group tab.
   {#ecpro-ca-cd-audience-delegation__choices_mf2_qy4_2bc}
3. Click New.
4. From the User or Group field, click the Lookup using list (![Lookup using list icon]()) icon and select a user or group.  
   Note:  
   Only groups that have the content admin (sn_cd.content_admin) or content manager (sn_cd.content_manager) roles appear. If the members of the group have these roles, but the group does not, the group does not appear.
5. Select Submit.  
   After a user or group is associated with an audience, only that user or group can access the audience. Remove the user or group to make the audience accessible to all content managers.  
   Note:  
   Content Managers can create audiences. To enable this, the Allow Ownership for Audiences option must be turned off. If the Ownership Property is enabled, the Content Manager will not have permission to create audiences. See, [Create an
   auidence](https://www.servicenow.com/docs/9XQOc4R~p2NJ4NEshiL5zQ "Create or modify an audience record to define the conditions or criteria that users must meet to view content.").

*[\>]: and then