---
sourceDocument: Australia Employee Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/employee-service-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# Events and conversion funnels

# Configure analytics and reporting {#ariaid-title1}

* Release version: Australia
* 
* Updated August 18, 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read

Access conversion funnel analytics to track user behavior patterns and identify optimization opportunities in Employee Slate experiences.

## Before you begin

Verify that Usage Insights is available in your instance. Check your entitlements to determine whether you have access to conversion funnel analytics.{#es-analytics-events-funnels__navigate-conversion-funnels-prereq-1}

Role required: admin{#es-analytics-events-funnels__navigate-conversion-funnels-prereq-2}

## About this task

Conversion funnels help you interpret how employees move through specific workflows in Employee Slate. You can analyze predefined funnels or create custom funnels to track user
behavior patterns and identify areas for experience optimization.{#es-analytics-events-funnels__navigate-conversion-funnels-context-1}

## Procedure

1. Navigate to AllUser Experience Analytics.  
   The Usage Insights dashboard opens.
2. Select the appropriate Employee Slate option based on your subscription.
   * For standard Employee Slate deployments, select Employee Slate.
   * For Moveworks deployments, select Employee Slate for Moveworks.

   The selection determines which analytics data and funnel options are available.
3. Select one of the following options to view the list of available items.
   1. Select Conversion Funnels from the analytics menu.  
      The conversion funnels interface displays available options.
   2. Review the full list of available funnels and select the funnel.  
      Available funnels provide value analytics and insights into user behavior for Notifications, Catalogs, Tasks, Org chart, and others.Figure 1. Funnels list
   3. Select a specific funnel to view detailed analytics and user flow data.  
      Each funnel provides metrics such as conversion rates, drop-off points, and user journey visualization.Figure 2. Funnel details
   {#es-analytics-events-funnels__substeps_b4z_rml_njc}
4. Select Events from the analytics menu.  
   The events interface displays available options.Figure 3. Events list
5. Review and use the available predefined events.
6. **Optional:** Select a specific event to view detailed analytics and user flow data.  
   Each event metrics detects all screens, gestures, and user actions in your applications. You can view occurrences of user-triggered events including menu selection, selecting buttons, and others. For more information, see [Viewing events analytics](https://www.servicenow.com/docs/access?context=view-events&version=australia&pubname=australia-now-intelligence&ft:locale=en-US).
7. **Optional:** Follow instructions available at [Create a conversion funnel](https://www.servicenow.com/docs/access?context=create-funnel&version=australia&pubname=australia-now-intelligence&ft:locale=en-US) and [Viewing events analytics](https://www.servicenow.com/docs/access?context=view-events&version=australia&pubname=australia-now-intelligence&ft:locale=en-US) for any additional configuration.

## Result

You can now access conversion funnel data to analyze user behavior patterns in Employee Slate. Use this information to identify optimization opportunities and improve the employee experience.

## What to do next

To create custom funnels for specific workflows, see the funnel configuration documentation. To analyze funnel data trends over time, use the date range filters and export options available in the interface.

Employee Slate for Moveworks provides similar analytics. Navigate to Platform AnalyticsUser Experience Analytics, and select Employee Slate for Moveworks. There, you can review retention, cohort analysis, navigation paths, and session details.
**Related topics**   

* [Funnel reports in User Experience Analytics](https://www.servicenow.com/docs/access?context=funnel-reports-uxa&version=australia&pubname=australia-now-intelligence&ft:locale=en-US)
* [Configure analytics settings](https://www.servicenow.com/docs/access?context=config-analytics-settings&version=australia&pubname=australia-now-intelligence&ft:locale=en-US)
* [Edit a conversion funnel](https://www.servicenow.com/docs/access?context=edit-funnel&version=australia&pubname=australia-now-intelligence&ft:locale=en-US)

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