--- sourceDocument: Australia Employee Service Management sourceDocumentLink: https://www.servicenow.com/docs/r/employee-service-management Release : - australia ft:locale : - en-US ft:publication_title : - Australia Employee Service Management ft:clusterId : - emplsm bundleId : - emplsm workflow : - Employee --- # Personas and workflows # Key user roles and personas {#ariaid-title1} * Release version: Australia * * Updated June 17, 2026 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read Summarize ![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete. ## Summary of Key user roles and personas Employee Slate offers tailored experiences designed for three main user personas within an organization: everyday employees, content managers, and administrators. Each role interacts with Employee Slate based on their specific responsibilities and workflows, enabling streamlined service delivery, effective communication, and efficient platform management. Show full answer Show less ## Administrator Responsibilities Administrators are responsible for planning, deploying, configuring, and extending the Employee Slate platform. Their key tasks include: * **Planning:** Reviewing deployment architecture and sizing for rollout. * **Installing:** Integrating Moveworks or enabling Now Assist Chat as conversational assistants. * **Configuring:** Setting branding, data sources, and assistant behavior via the admin console. * **Extending:** Building custom AI widgets using the widget builder. * **Monitoring:** Tracking adoption and experience metrics through analytics dashboards. * **Evolving:** Expanding platform reach to channels like Microsoft Teams, Slack, and mobile. This role ensures the platform is properly configured, adopted, and continuously enhanced to meet organizational needs. ## Everyday Employee Use Cases Employees use Employee Slate as a single AI-driven conversational interface to perform routine tasks efficiently. Their interaction capabilities include: * **Ask:** Submit natural language queries to Moveworks or Now Assist Chat. * **Discover:** Find answers from enterprise knowledge bases such as SharePoint, Drive, and Slack. * **Act:** Submit catalog requests directly through the conversational interface without switching contexts. * **Track:** Monitor approvals, tasks, and updates within a unified timeline. * **Stay current:** Receive targeted notifications and announcements on web and mobile platforms. This conversational-first approach simplifies everyday employee interactions with IT and service management. ## Content Manager Use Cases Content managers leverage Employee Slate to create, target, publish, and optimize employee communications efficiently: * **Author:** Draft announcements using conversational AI assistance. * **Target:** Segment audiences by role, location, or group for precise messaging. * **Publish:** Distribute announcements simultaneously across web portals, mobile, Microsoft Teams, and Slack. * **Engage:** Enable AI to respond to follow-up questions inline with messages. * **Measure:** Analyze communication reach, readership, and sentiment through analytics. * **Refine:** Adjust targeting and messaging cadence based on engagement insights. This role ensures internal communications are relevant, engaging, and continuously improved based on analytics. Employee Slate provides tailored experiences for everyday employees, content managers, and administrators. Employee Slate serves different categories of employees with experiences that match their work routines.{#eslate-role-based-productivity__eslate-role-based-productivity-para-1} Important: AI-generated content may be inaccurate. Verify AI-suggested content before publishing or acting on it. ## Admin key responsibilities {#eslate-role-based-productivity__section_yw5_q13_bjc} Plan implementation, install Moveworks or Now Assist Chat, and configure branding and data sources from the admin console. Extend the canvas with AI-built widgets, track adoption in analytics, and expand the experience to Microsoft Teams, Slack, and mobile. Figure 1. Admin use cases {#eslate-role-based-productivity__table_admin_responsibilities__entry__2} | Action | Responsibility | |-|-| | Plan | Review deployment architecture and sizing for the rollout. | | Install | Install Moveworks or enable Now Assist Chat as the conversational assistant. | | Configure | Set branding, data sources, and assistant behavior in the admin console. | | Extend | Build custom and AI-generated widgets on the canvas with the widget builder. | | Monitor | Track adoption and experience metrics in the analytics dashboard. | | Evolve | Expand the experience to apps such as Microsoft Teams, Slack, and other third-party channels. | [Table 1. Administrator use cases] {#eslate-role-based-productivity__table_admin_responsibilities}For more information on configuration, see [Get started with Employee Slate](https://www.servicenow.com/docs/DvNyrKzNBbogO2AomCi9tQ "Set up Employee Slate by verifying prerequisites, installing plugins, configuring branding, connecting the conversational assistant, and publishing your first announcement.") ## Employee key use cases {#eslate-role-based-productivity__section_zql_r13_bjc} From the moment you log in to the moment the task is done, everything runs from one AI front door. This tier provides a conversation-first interface for everyday tasks such as service requests, knowledge search, research, and integration-powered actions. Figure 2. Everyday employee key use cases {#eslate-role-based-productivity__table_employee_responsibilities__entry__2} | Action | ResponsibilityEmployee Slate | |-|-| | Ask | Ask a question in natural language to Moveworks or Now Assist chat. | | Discover | Find answers across enterprise knowledge sources, such as SharePoint, Drive, and Slack. | | Act | Submit catalog requests through the conversational catalog without leaving the chat. | | Track | View approvals, tasks, and updates in one timeline in Tasks and requests. | | Stay current | Receive targeted notifications and announcements across web and mobile browser. | [Table 2. Employee role and responsibilities] {#eslate-role-based-productivity__table_employee_responsibilities}For more information, see [Employee Slate capabilities](https://www.servicenow.com/docs/clp~DRf34V1_ksobB6oyiQ "You can access essential workplace tools and information through Employee Slate core capabilities. Use Tasks and requests, Canvas, notifications, org chart, profile, communication tools, and calendar to manage your daily work tasks.") and [ServiceNow Otto AI assistant capabilities](https://www.servicenow.com/docs/oQwRSlab6K7F2iKgMT2JmQ "You can handle work tasks, find information, and get things done faster with the Moveworks AI assistant. Chat naturally to update records, search company content, get answers, and complete requests without switching between different systems."). ## Content manager key use cases {#eslate-role-based-productivity__section_qg3_vf4_bjc} Draft announcements with conversational AI and target the right employees by role, location, or group. Publish across portal, mobile, Microsoft Teams, and Slack. Then track engagement and refine the next message with sharper targeting. Figure 3. Content manager use cases {#eslate-role-based-productivity__id_tsj_zh4_bjc__entry__2} | Action | Responsibility | |-|-| | Author | Draft announcements with conversational AI assistance. | | Target | Segment audiences by role, location, or group. | | Publish | Deliver across web, mobile, Microsoft Teams, and Slack at once. | | Engage | AI responds to follow-up questions inline with the message. | | Measure | Review the reach, reads, and sentiment from communications analytics. | | Refine | Tune targeting and cadence for the next announcement. | [Table 3. Content manager use cases] {#eslate-role-based-productivity__id_tsj_zh4_bjc}For more information, see [Employee communications](https://www.servicenow.com/docs/Klf~1k8o4YO1zA5dSNyYzw "Employee Slate helps you create, publish, and manage employee communications in a variety of content types and delivery channels.").