---
sourceDocument: Brazil Employee Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/employee-service-management

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# App Launcher

# App Launcher {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 3 minutes to read
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![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI  
This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete.  

## Summary of App Launcher

App Launcher provides ServiceNow customers with a streamlined way to offer employees one-click access to all their web business applications directly from the Employee Center.
It supports syncing applications from Azure AD and allows manual registration of custom non-SSO applications.
Employees can access apps via the Employee Center homepage widget, dynamic topic pages, and search, enhancing productivity by simplifying app discovery and reducing reliance on single-use SSO dashboards.
Show full answer Show less  

## Key Features

* **SSO Integrated Apps:** Automatically sync applications registered in Azure AD (Microsoft Entra ID) with App Launcher, displaying only apps accessible via SSO. The framework also supports integration with other SSO providers through Integration Hub.
* **Custom Web Applications (Non-SSO):** Manually register applications not integrated with SSO, controlling visibility through user criteria.
* **Unified Configuration:** Administrators can configure both SSO and non-SSO apps on homepage widgets or topic pages, manage widget preferences, and associate applications with topics for contextual access.
* **Access and Visibility Control:** Assign applications based on role, location, business unit, team, or other criteria to ensure relevant app discovery and access for employees.
* **Application Categorization and Personalization:** Admins can categorize apps (e.g., finance, IT), feature important apps for prominence, and employees can mark favorites or view recently opened apps, improving navigation and user experience.
* **Integration with AI Search:** Enhances application discovery by integrating App Launcher with AI Search capabilities, enabling better search navigation and access.

## Practical Benefits for ServiceNow Customers

* Boost employee productivity by simplifying access to all business applications from a single, unified Employee Center interface.
* Reduce administrative overhead through automated syncing of Azure AD applications and flexible manual registration for custom apps.
* Improve user experience by organizing applications into categories, featuring key apps, and enabling personalized favorites and recent apps lists.
* Control application visibility and access precisely based on organizational criteria, ensuring employees see only relevant tools.
* Leverage AI Search integration to enable fast, context-aware application discovery within the Employee Center.

## Next Steps

Administrators should configure application syncing from Azure AD, register any necessary custom applications, set visibility rules, and associate apps with relevant topics to maximize employee access and productivity. Adjust widget display preferences to tailor the app browsing experience. Additionally, consider enabling AI Search integration to further enhance app discovery.  
App Launcher enables you to provide employees one-click access to all of their web business applications from Employee Center.

Sync all your business applications from Azure AD and non-SSO, register the custom applications manually, and enable employees to access these applications. You can access the applications from the Employee Center home page widget
in context from dynamic topic pages and through search.  
App Launcher improves your employee productivity by reducing effort in discovering apps and eliminating the need for using the single-use case SSO dashboards. Using application launcher with the Employee Center Pro, you can manage the following types of applications:

* SSO Integrated Apps: App Launcher offers pre-built integration with Azure AD. If you use Microsoft Entra ID as an identity and access management tool, you can automatically sync the registered applications in your Azure AD account to the App Launcher. Only applications to which the users have access in SSO, such as Microsoft Entra ID, are displayed on Employee Center. The App Launcher framework enables you to integrate with other SSO vendors and sync registered applications. See Integration Hub for the availability of the required spokes, actions, and the license requirements.
* Custom web applications (Non-SSO): Register the applications manually which are not registered in SSO. Register the apps in the Web Application table and define the user criteria to control the visibility.
{#web-application-employee-about__ul_llk_4cd_zrb}

## SSO and non-SSO app configuration {#web-application-employee-about__section_qcg_tv1_nsb}

Configure both SSO integrated Apps and Custom registered apps on the Home page widget or topic page, manage the widget preferences, and associate applications to the topics. As an administrator, you can register applications, sync available applications, and give one-click access to the applications. You can associate topics to the applications to launch useful applications right from within Employee portal.

* Create a unified application launcher that can increase employee productivity.
* Configure the integration such as sync SSO-applications, register custom applications, and assign applications to users or groups.
* Assign custom applications based on the role, location, business unit, team, and other criteria.
* Define the visibility and access to applications based on the user, user group, and other criteria.
* Integrate Azure AD and sync the registered applications from connected Azure AD account.
* Associate application to topics for in-context app discovery.
* Browse applications by Favorite, Featured, categories, and Recent.
* Improve employee productivity and experience.
* App launcher is an Employee Center Pro feature.
{#web-application-employee-about__ul_gnq_kk5_rrb}

## My applications user experience and personalization {#web-application-employee-about__section_wt5_q1j_jtb}

Organize applications on the App launcher for better app discovery and quick access. Enhance the user experience by simplified browsing experience using Featured, Recent, Categories, and Favorites groups. These features are enabled by default however admins can disable the option or adjust the display preferences.

* Categorization: Admins can map the applications to a suitable category such as finance, IT, events and more. You can create categories and assign the app to one or many app categories.
* Featured: Admins can use this option to promote new or important or seasonal applications for higher visibility. Tag important applications as featured for better visibility. Featured applications have visibility preferences and appear on the top of the page despite any filters or sorting.
* Favorites: Employees can mark the applications as favorite for easy access. Bookmark the apps you use frequently for quicker access.
* Recently opened: Employees can navigate to the recently opened apps from the recently open section.
{#web-application-employee-about__ul_utp_4bj_jtb}

## Application access and visibility {#web-application-employee-about__section_gmq_1vm_c2c}

Enhance application discovery and navigation on the App launcher by configuring the access and visibility settings. Understand how access control can improve the app discovery for employees and find relevant apps that they have
access to.

For more information, see [Configure application visibility and access](https://www.servicenow.com/docs/647vzROmUgxaZoHCBq5NcA "Enhance application discovery and navigation on the App launcher by configuring the access and visibility settings.").

## App Launcher integration with AI search {#web-application-employee-about__section_efv_1w1_nsb}

Understand how AI Search is integrated with App launcher for better application discovery and access, see [Configure search navigation tabs](https://www.servicenow.com/docs/f77GPkNDJucrsbkCdA9FoA "In Employee Center, the AI search navigation tabs are enabled by default. You can configure a search navigation tab on the search results.").  
Ensure you understand how to configure and enable AI search capabilities, see the following AI Search topics:

* [Configuring AI Search](https://www.servicenow.com/docs/access?context=configuring-ais&version=brazil&pubname=brazil-platform-administration&ft:locale=en-US)
* [Configuring navigation tabs in AI Search](https://www.servicenow.com/docs/access?context=config-nav-tabs-ais&version=brazil&pubname=brazil-platform-administration&ft:locale=en-US)
* [Search sources](https://www.servicenow.com/docs/access?context=search-sources-ais&version=brazil&pubname=brazil-platform-administration&ft:locale=en-US)
{#web-application-employee-about__ul_xjg_xgl_jsb}
**Related concepts**   

* [Access applications from App Launcher](https://www.servicenow.com/docs/KX2JP2XoHkad3vXEDDsQhQ "Access all your applications from a central location in one-click.")  
**Related tasks**   

* [Register custom web applications with app launcher](https://www.servicenow.com/docs/NJk~9fu3I9dbQQwhdzPUkg "As an administrator, you can register applications manually and give one-click access to the applications. You can associate topics to the applications to discover and launch useful applications from the topic page.")
* [Assign topics to web applications](https://www.servicenow.com/docs/DXBRww1Vmsqb7OOp0H1X9A "Associate topics to the applications which can help discover and launch useful applications right from topic page.")
* [Sync your applications from Microsoft Entra ID](https://www.servicenow.com/docs/PEDMt0nYZHpU8wLziQYM2Q "As an administrator, you can sync your single-sign-on applications and give one-click access to the applications. You can associate topics to the applications to launch useful applications right from the portal.")
* [Modify app launcher widget display](https://www.servicenow.com/docs/Y8OMez6ZrEPwiFFiYArN8Q "Access all the useful applications from a unified application from the Applications widget from your employee portal. You can see a list of related applications when you browse topics and launch the application.")
* [Configure application visibility and access](https://www.servicenow.com/docs/647vzROmUgxaZoHCBq5NcA "Enhance application discovery and navigation on the App launcher by configuring the access and visibility settings.")

