Jumpstart Your Software Asset Management

  • Release version: Australia
  • Updated May 6, 2026
  • 2 minutes to read
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    Summary of Jumpstart Your Software Asset Management

    The Jumpstart Your Software Asset Management (SAM) Accelerator offers ServiceNow customers a guided demonstration and coaching to effectively implement and adopt ServiceNow Software Asset Management. It covers managing software assets throughout their lifecycle—from planning to retirement—while providing key resources and best practice guidance to accelerate SAM adoption. This Accelerator is available to Impact customers with specific licensing and package eligibility.

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    Key Features

    • Target Audience and Prerequisites: Customers must be licensed for ServiceNow SAM, have identified a SAM Product Owner or Program Lead to engage in coaching, and intend to manage SaaS licenses or have quality hardware CI data for on-premises software discovery and license reconciliation.
    • Session Preparation: A Technical Accelerator Consultant provisions a temporary instance, activates relevant plugins, and loads demonstration data to support hands-on learning.
    • Customer Coaching Sessions:
      • Session 1 (up to 1.5 hours): Introduces SAM business outcomes, data model, terminology, and provides an applied demonstration including Software Asset Workspace, discovery models, entitlements, reconciliation, reclamation workflows, and Publisher Packs. It also covers leading practices for starting SAM.
      • Session 2 (optional, up to 1 hour): Provides a Q&A opportunity to address customer-specific SAM questions.
    • Access and Resources: Customers receive 30-day access to the temporary instance and ongoing support from the Technical Accelerator Consultant, along with coaching session materials.
    • Customer Roles and Responsibilities: The Accelerator defines roles such as Platform Owner, System Administrator, Product Owner, SAM Program Lead, IT Asset Manager, IT Finance/Business Manager, and Trusted Service Partners, detailing their responsibilities for successful SAM implementation and governance.

    What Customers Can Expect

    By participating in this Accelerator, customers gain practical exposure to ServiceNow SAM capabilities, enabling them to:

    • Understand and apply SAM best practices aligned to business outcomes.
    • Use out-of-the-box tools and workflows for software asset discovery, entitlement management, license reconciliation, and reclamation.
    • Accelerate the setup and adoption of SAM within their organization with expert coaching guidance.
    • Establish clear ownership and collaborative roles critical for SAM success.
    • Access a temporary ServiceNow instance to explore SAM functionality hands-on and ask follow-up questions during the engagement period.

    Important Notes

    • The Accelerator is limited to customers with appropriate SAM licensing and Impact package eligibility.
    • ServiceNow does not implement configuration changes in customer production or sub-production environments; the engagement is focused on demonstration and coaching.
    • Additional legal, technical, and exclusion details are covered in the Impact Accelerator Terms Matrix.

    This Accelerator provides a demonstration of the possibilities and capabilities of Software Asset Management.

    Accelerator Overview

    Jumpstart Your Software Asset Management (SAM) provides Impact customers with an overview and applied demonstration to support the effective implementation and adoption of ServiceNow Software Asset Management. It enables customers to manage software assets throughout their entire life cycle, from planning to retirement, and includes key resources and leading practice guides to help them get started.

    Package Availability

    Note:
    This Accelerator is available for Impact Guided, Guided+ (Strategic Value or Platform Governance), Advanced, and Total packages.

    Prerequisites

    • Customer is licensed for ServiceNow Software Asset Management
    • Customer has identified a SAM Product Owner or SAM Program Lead who will attend and actively participate in the coaching sessions
    • Customer intends to start with managing SaaS software licenses, or has hardware Configuration Items (CI) with sufficient data quality in the CMDB to support on-premises software discovery and license reconciliation

    What You Get

    Session Preparation

    The Technical Accelerator Consultant:

    • Provisions a temporary instance
    • Activates and configures related plugins
    • Loads product demonstration data
    Customer Coaching Session #1 (up to 1.5 hours)
    • Overview of key business outcomes of Software Asset Management (SAM)
    • Overview of SAM data model and core terminology
    • Applied demonstration, including:
      • Software Asset Workspace
      • Software discovery models and normalization
      • Software entitlements and reconciliation
      • Software reclamation workflow
      • Publisher Packs
    • Review leading practices for getting started
    Customer Coaching Session #2 (Optional upon Customer request – up to 1 hour)
    Opportunity for Q&A related to Software Asset Management
    Output(s)
    • 30-day access to the temporary instance and Technical Accelerator Consultant with whom you met for any further questions or in-depth explorations
    • Copy of the Coaching Session Deck

    Requested Customer Resources

    Table 1. Customer resource and responsibilities
    Customer Resource Responsibilities Required Recommended
    Platform Owner Responsible for the overall accountability of the ServiceNow platform. Provides leadership and oversight to the System Administrators, ensures team alignment to business strategy and the ServiceNow roadmap, and is actively involved in the overarching governance of the platform.
    System Administrator(s) Responsible for maintaining the stability and usability of the ServiceNow platform by performing application maintenance, managing support for Cases related to ServiceNow applications, and contributing to ServiceNow software releases by delivering configuration tasks and features.
    Product Owner Owns and is responsible for the population and maintenance of their product or application within the ServiceNow platform. They are accountable for the overall health, value, and life cycle of a specific application or product used to deliver a service.
    SAM Program Lead Accountable for the end-to-end delivery, quality, and business value of the Software Asset Management program/service.
    IT Asset Manager Subject matter expert responsible for managing IT Assets.
    IT Finance / Business Manager Subject matter expert responsible for software spend optimization.
    Trusted Service Partners Attend ServiceNow Impact Accelerator coaching session(s) to understand leading practices and potentially support the customer going forward.

    Requested Information / Access

    Additional details on supplemental legal terms, prerequisites, specifications, requirements, and exclusions can be found in the Impact Accelerator Terms Matrix here.

    Exclusions

    ServiceNow is not responsible for implementing any of the recommended configuration changes in your sub-production or production instances.