---
sourceDocument: Brazil Enable AI
sourceDocumentLink: https://www.servicenow.com/docs/r/intelligent-experiences

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Enable AI

ft:clusterId :

    - platai

bundleId :

    - platai

workflow :

    - Platform


---

# Product idea form

# Product idea form {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Learn about the fields of the Product idea form. Use this form to create or edit the details of a product idea in AI Control Tower.
{#aict-product-idea-form__table_khf_t1b_cjc__entry__2}

| Field | Description |
|-|-|
| Name | Brief description of the product idea. |
| Description | Detailed description of the product idea. |
| Planning state | State of the product idea. The available options are: * New * In Review * Prioritized * Done * Cancelled {#aict-product-idea-form__ul_lhf_t1b_cjc} |
| Owner | User assigned to this product idea. |
| MoSCoW | Priority of the product idea is based on its importance. The available options are: * Must have * Should have * Could have * Won't have {#aict-product-idea-form__ul_mhf_t1b_cjc} |
| Created by | User who created this product idea. |
| Product | Product associated with the product idea. |
| Customers | Customers who have shown interest in the product idea. This field is automatically set based on the linked feedback. |
| Locations | Location impacted by the product idea. |
| Department | Department associated with the product idea. |
| Strategic program | Strategic program associated with the product idea. |
| Work notes | Notes for adding and tracking the activity of the product idea. |
[Table 1. Details tab of the Product idea form]

{#aict-product-idea-form__table_khf_t1b_cjc} {#aict-product-idea-form__table_nhf_t1b_cjc__entry__2}

| Field | Description |
|-|-|
| Approved start date | Approved start date for this product idea. |
| Approved end date | Approved end date for this product idea. |
[Table 2. Dates section of the Product idea form]

{#aict-product-idea-form__table_nhf_t1b_cjc} {#aict-product-idea-form__table_ohf_t1b_cjc__entry__2}

| Field | Description |
|-|-|
| Priority | Priority of this product idea. |
[Table 3. Details section of the Product idea form]

{#aict-product-idea-form__table_ohf_t1b_cjc}