---
sourceDocument: Brazil Strategic Portfolio Management
sourceDocumentLink: https://www.servicenow.com/docs/r/it-business-management

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Strategic Portfolio Management

ft:clusterId :

    - itbm

bundleId :

    - itbm

workflow :

    - Technology


---

# Demand Management

# Demand Management {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read
Summarize  
![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI  
This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete.  

## Summary of Demand Management

The Demand Management application in ServiceNow is designed to capture, centralize, and assess both strategic and operational demands.
It provides a unified location for managing all demand-related information, enabling organizations to streamline demand intake and evaluation efficiently.
Show full answer Show less  
ServiceNow offers a modern Next Experience for Demand Management, which enhances the legacy interface by including features such as Playbooks, integrated documentation, and customizable governance processes. Customers with Portfolio Planning Workspace or Strategic Planning Workspace can utilize this Next Experience for creating and managing demands.

New customers are encouraged to adopt the Next Experience immediately, while existing customers can continue using the classic UI but are advised to transition to the new interface since their existing demands will be automatically available there.

## Key Features

* **Demand Capture and Assessment:** Tools to evaluate feasibility, effort, and cost, allowing demand managers to build business cases for approval.
* **Demand Tasks:** Ability to create and assign specific tasks (e.g., cost estimation, resource assessment) to business analysts or groups to support demand qualification.
* **Demand Workbench:** Interface to compare and assess demands comprehensively before promotion.
* **Integration with Project and Change Management:** Promote qualified demands directly to projects, enhancements, changes, or defects, including Enterprise Agile Planning (EAP) entities.
* **Configuration Flexibility:** Customize stakeholder roles, assessment categories, and visualization tools like bubble charts to fit organizational needs.

## How It Benefits ServiceNow Customers

Demand Management helps organizations improve visibility and control over incoming demands, ensuring resources are allocated effectively and business priorities are aligned. It supports collaborative assessment by allowing delegation of demand tasks to specialized roles, enhancing accuracy in effort and cost estimation.

By leveraging the Next Experience, customers gain access to enhanced governance capabilities and streamlined workflows that facilitate quicker and more informed decision-making. The integration with other ServiceNow modules ensures seamless transition from demand to execution phases, reducing administrative overhead and increasing project success rates.

## Getting Started and Support

* Plan and configure the Demand Management application by setting up stakeholders, assessment categories, and visualization tools.
* Learn to create and manage demands, including adding detailed assessments and tasks.
* Use resources such as the Known Error Portal and Customer Service for troubleshooting and support.  
The Demand Management application consists of tools for capturing, centralizing, and
assessing strategic and operational demands. It also provides a single location for managing all
the demand information.

## Demand Management overview {#c_DemandManagement__section_u3x_spg_kyb}

Important:  
Demands are available in the Next Experience for Demand Management. For more information, see [Next Experience for Demand Management](https://www.servicenow.com/docs/T6AMAhVPIjyz2Afyt8d~Ug "Next Experience for Demand Management enables you to create, evaluate, and prioritize demands throughout the demand life cycle.").

The workspace provides additional value beyond the legacy experience, including Playbook, Docs, and the ability to define different governance processes using playbooks.  
If you have Portfolio Planning Workspace or Strategic Planning Workspace, you can use the Next Experience for Demand Management to create and manage your demands.

* New customers: Use Next Experience for Demand Management to create and manage your demands.
* Existing customers: If you already have demands in the classic UI, you can continue using it. However, we recommend moving to the Next Experience for Demand Management, as your existing demands are automatically available there.
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## Get started {#c_DemandManagement__section_xgv_153_rzb}

|-|-|
| [ExploreLearn the features and business value of Demand Management](https://www.servicenow.com/docs/Dr2u0lG74_LBjAlEJc34Fw "Learn more about Demand Management and its process flow, and reviewing its benefits to your organization.") | [ConfigureLearn how to configure Demand Management](https://www.servicenow.com/docs/Q6j102a_Dupa7lEyhNLTew "Configure your Demand Management application to assess and promote demands to projects, enhancements, changes, defects, or Enterprise Agile Planning (EAP) entities.") |
| [UseCreate and manage demands with Demand Management](https://www.servicenow.com/docs/3syBALIRvC5~cKtRt4~qrQ "Users with the demand manager role can create, view, and modify demands using the Demand Management application.") | [ReferenceLearn about the forms and fields of Demand Management](https://www.servicenow.com/docs/aCWcZgBCRBB0GQ__Y7cWoA "Reference information to provide additional details about Demand Management such as the fields, user roles, tables, guidelines, and domain separation information.") |
[ ]

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## Troubleshoot and get help {#c_DemandManagement__section_bjx_spg_kyb}

* [Search the Known Error Portal for known error articles](https://support.servicenow.com/kb?id=kb_article_view&sysparm_article=KB0597477)
* [Contact Customer Service and Support](https://support.servicenow.com/now?draw=case)
{#c_DemandManagement__ul_cjx_spg_kyb} A typical workflow for you as the demand manager is as follows:

* Work on a demand to assess the feasibility, effort, and cost of the demand and create a business case for approval of the demand.
* Create demand tasks, such as an initial feasibility review, cost estimate, and effort estimate, to delegate activities to specialized resources or groups. For example, a demand manager can create demand tasks for assessing the cost associated with a software upgrade and the resources required.
* Assign demand tasks to a business analyst, resource user, or an appropriate group. The assigned resource or group then creates a cost plan and resource assignment to help the demand manager assess and qualify the demand. For more information, see [Demand tasks](https://www.servicenow.com/docs/MPejO3o92b3WF9mbQ370Gg "A demand task is a unit of work created within a demand. Use demand tasks to break down planning activities before converting the demand into a project, change, enhancement, or defect.").
{#c_DemandManagement__ul_hrz_ln1_f3b}
Basics of Demand Management

* Set up the application: Plan, create stakeholders and assessment categories, and create bubble charts.
* Assess ideas: Review and analyze submitted ideas before promoting ideas to demands.
* Create and add details to the demands: Create demands and add demand tasks, stakeholders and assessments, and evaluate and qualify demands.
* Use the Demand Management application or the demand workbench to compare and assess demands, and promote demands to projects, enhancements, changes, or defects.
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* **[Exploring Demand Management](https://www.servicenow.com/docs/Dr2u0lG74_LBjAlEJc34Fw)**   
  Learn more about Demand Management and its process flow, and reviewing its benefits to your organization.
* **[Configuring Demand Management](https://www.servicenow.com/docs/Q6j102a_Dupa7lEyhNLTew)**   
  Configure your Demand Management application to assess and promote demands to projects, enhancements, changes, defects, or Enterprise Agile Planning (EAP) entities.
* **[Use Demand Management](https://www.servicenow.com/docs/3syBALIRvC5~cKtRt4~qrQ)**   
  Users with the demand manager role can create, view, and modify demands using the Demand Management application.
* **[Demand Management reference](https://www.servicenow.com/docs/aCWcZgBCRBB0GQ__Y7cWoA)**   
  Reference information to provide additional details about Demand Management such as the fields, user roles, tables, guidelines, and domain separation information.

