---
sourceDocument: Australia Strategic Portfolio Management
sourceDocumentLink: https://www.servicenow.com/docs/r/it-business-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Strategic Portfolio Management

ft:clusterId :

    - itbm

bundleId :

    - itbm

workflow :

    - Technology


---

# Product idea form

# Product idea form {#ariaid-title1}

* Release version: Australia
* 
* Updated March 12, 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Learn about the fields of the Product idea form. Use this form to create or edit the details of a product idea in Strategic Planning.
{#product-idea-form__table_qwn_3lp_5xb__entry__2}

| Field | Description |
|-|-|
| Name | Brief description of the product idea. |
| Description | Detailed description of the product idea. |
| Planning state | State of the product idea. The available options are: * New * In Review * Prioritized * Done * Cancelled {#product-idea-form__ul_bh2_z2r_dyb} |
| Owner | User assigned to this product idea. |
| MoSCoW | Priority of the product idea is based on its importance. The available options are: * Must have * Should have * Could have * Won't have {#product-idea-form__ul_xnr_g2r_dyb} |
| Created by | User who created this product idea. |
| Product | Product associated with the product idea. |
| Customers | Customers who have shown interest in the product idea. This field is automatically set based on the linked feedback. |
| Locations | Location impacted by the product idea. |
| Department | Department associated with the product idea. |
| Strategic program | Strategic program associated with the product idea. |
| Work notes | Notes for adding and tracking the activity of the product idea. |
[Table 1. Details tab of the Product idea form]

{#product-idea-form__table_qwn_3lp_5xb} {#product-idea-form__table_chc_bc1_gdc__entry__2}

| Field | Description |
|-|-|
| Approved start date | Approved start date for this product idea. |
| Approved end date | Approved end date for this product idea. |
[Table 2. Dates section of the Product idea form]

{#product-idea-form__table_chc_bc1_gdc} {#product-idea-form__table_jwl_bc1_gdc__entry__2}

| Field | Description |
|-|-|
| Priority | Priority of this product idea. |
[Table 3. Details section of the Product idea form]

{#product-idea-form__table_jwl_bc1_gdc}  
The following is the list of related tabs:

* Planning items tab: Displays all the planning items that are linked with the product idea record. For more information, see [Associate a feedback or product idea with a planning item](https://www.servicenow.com/docs/0y4s~9AczlzeGUXmYWzJJw "Link a feedback or product idea record with a planning item. By doing this association, you can address customer concerns promptly in a central location and ensure that every input is considered when making decisions.").
* Goal Relationships tab: Displays all the goals that are linked with the product idea record. For more information, see [Associate a product idea with a goal](https://www.servicenow.com/docs/wWV0Y99b8PgbtHJ~W~fKLg "Create a goal relationship by associating one or more product ideas with goals. Focus and target on product ideas by defining specific goals.").
* Feedback tab: Displays all the feedback records that are linked with the product idea record. For more information, see [Associate a product idea with feedback](https://www.servicenow.com/docs/gMDfBHJe_rkbkvKc~fMOVQ "Link a product idea with one or multiple feedback records that can be analyzed, prioritized, and implemented.").
* Docs tab: Displays documents or information related to the product idea record. For more information, see [Manage documentation in Feedback application](https://www.servicenow.com/docs/VXiN8caWgnKag_nhqapouw "Capture documents, files, or resources associated with a product idea in the Doc tab.").
* Related items tab: Displays all the non-planning items that are linked with the product idea record. This tab is only available if the non-planning items are linked. For more information, see [Associate feedback or product ideas with non-planning items](https://www.servicenow.com/docs/nXN6Tu~vK9R5Y91HPfGQkA "Link a feedback record or product idea record with a non-planning item. By doing this association, you can address customer concerns promptly in a central location and ensure that every input is considered when making decisions.").
{#product-idea-form__ul_pyd_z51_dzb}
**Related tasks**   

* [Create a product idea in Strategic Planning](https://www.servicenow.com/docs/EmVLGjti2YrwbSlnn6Xi6Q "Create a product idea using the Feedback application and prioritize which ideas are important to users. Incorporate product ideas into feedback to enhance your product.")  
**Related reference**   

* [Feedback form](https://www.servicenow.com/docs/Pf8wb9QaxEl_aX0I8pijVg "Learn about the fields of the feedback form. Use this form to create or edit the details of a feedback record in Feedback.")