---
sourceDocument: Brazil Platform Analytics
sourceDocumentLink: https://www.servicenow.com/docs/r/now-intelligence

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Platform Analytics

ft:clusterId :

    - par

bundleId :

    - par

workflow :

    - Platform


---

# Create a conversion funnel

# Create a conversion funnel {#ariaid-title1}

Release version: Brazil  
Updated October 29, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
View conversion rates and trends in aggregate user behavior to uncover the reasons behind success or failure of a specific in-application user goal. Investigating a conversion funnel can help you measure and optimize the
conversion rates of relevant processes within your application.

## Before you begin

Role required: analytics_viewer, portal_analytics_viewer, mobile_analytics_viewer, core_ui_analytics_viewer, now_experience_analytics_viewer.

## Procedure

1. Navigate to Platform AnalyticsUsage Insights.
2. From the Applications list, select the application for which you want to create a conversion funnel.
3. Select AnalysisConversion funnel.
4. Select the Create new funnel button (![]()).
5. Enter a name for the relevant process you want to measure and, optionally, a description, and select Next.
6. From the Step Type options, select steps you want to measure, and screens, events, or actions as applicable.

   | Option | Description |
   | Event Trigger | Select [User Analytics Events KPIs](https://www.servicenow.com/docs/qiK3rJ~8U7WAX4sn2KiSQg#events-KPIs "These event KPIs are tracked for web and mobile platforms.") to measure. To match a selected event by a certain property, select Filter properties, select a property from the list, and enter a value for the property. |
   | Session Start (1st) | Select to measure users' first sessions. |
   | Session Start (any) | Select to measure any user sessions. |
   |-|-|

   {#create-funnel__choicetable_fsr_qbg_wjb}
7. If applicable, select the or button to add an alternative step type that users might choose at that point in the path.
8. Select any additional steps to add to the funnel.  

9. Select Add to finish the funnel.  

10. View the funnel in Platform Analytics.  
    You can view your funnel directly from Platform Analytics. When you create a dashboard in Platform Analytics, select Add new element and then Usage Insights Funnel.  

{#create-funnel__steps_fgr_pz4_c3c}
* **[Create cross-application conversion funnels](https://www.servicenow.com/docs/6VxBeJQ_gvzAii3G0arYag)**   
  Conversion funnels outline a sequence of steps to measure user progression, identify drop-off points, and track the time taken for each transition. The cross-application capability eliminates the requirement for every step to be in the same application.

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