---
sourceDocument: Brazil Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/order-management

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Associate buying group to an opportunity

# Associate buying group to an opportunity​ {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Associate a buying group with an opportunity to connect the opportunity to the set of decision‑makers, influencers, and evaluators involved in the purchase.

## Before you begin

Role required: Opportunity Writer

## Procedure

1. Navigate to AllBuying GroupAll Buying Groups.
2. Select the Buying Group record where you want to associate an opportunity.
3. Go to Opportunity - Buying Groups tab.
4. Select New to create a new opportunity - buying groups association.
5. On the form, fill in the fields:  
   {#associate-buying-groups-to-an-opportunity__table_fdh_1yf_g3c__entry__2}

   | Fields | Description |
   |-|-|
   | Buying Group | Buying Group being associated with the Opportunity. The selected Buying Group represents the set of stakeholders involved in the purchase decision for a specific product family and account. |
   | Opportunity | Opportunity to which the Buying Group is associated. This field links the Buying Group to a specific sales opportunity and provides the context for the buying decision. |
   [Table 1. Opportunity - Buying Groups form]

   {#associate-buying-groups-to-an-opportunity__table_fdh_1yf_g3c}
6. Select Save.  
   The opportunity associates to the buying group.
**Related concepts**   

* [Using Buying Group](https://www.servicenow.com/docs/bxi_kAyJNLQbeisOGQvtIA "Sales teams can track decision‑makers, influencers, and evaluators collectively, manage buying decisions that span multiple opportunities or product family, and retain stakeholder context beyond a single sales opportunity.")
* [Buying Group](https://www.servicenow.com/docs/OGcI5nmpOrLxjkgaqedRCg "Buying Group represents the customer stakeholders within an account involved in a purchase decision for a product offering family, supporting multiple roles and persisting before, during, and after an opportunity.")

*[\>]: and then