---
sourceDocument: Brazil Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/order-management

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Disqualify

# Disqualify a lead {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Disqualify a lead in Lead Management.

## Before you begin

Role required: sales_agent or sales_manager

## Procedure

1. In the CRM Workspace, select the List view.
2. Navigate to LeadsAll and select an existing lead that you're working with.
3. Open the lead record, select three-dot menu ![]() at the top-right corner on the lead header and select Disqualify lead.  
   Note:  
   You can only disqualify a lead that is in New or Contacted or Nurturing stage.
4. On the Disqualify lead dialogue box, select a Reason.
5. Select Disqualify.

## What to do next

To learn more, see [Using Lead Management](https://www.servicenow.com/docs/V0cu9IzuNITLdJZk1DXPUw "Use the Lead Management to create your lead.").
**Related concepts**   

* [Configuring Lead Management](https://www.servicenow.com/docs/mxt7Atr8Pv_SBv2DYM6ldQ "Install the Lead Management application, which enables sales agents and sales development representatives to create leads and provide pre-sales product recommendations based on customer needs. You then assign the user roles and configure related features, such as needs analysis and kanban view used in Lead Management.")
* [Lead Management](https://www.servicenow.com/docs/GuSHSFgU95bCP46DSoTjtA "The Lead Management application enables your sales agents and sales development representatives to create leads and nurture them into opportunities.")

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