---
sourceDocument: Australia Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/order-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Sales Customer Relationship Management

# Sales Customer Relationship Management {#ariaid-title1}

* Release version: Australia
* 
* Updated August 4, 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

ServiceNow® Sales Customer Relationship Management (Sales CRM) applications enables organizations to manage the product sales life cycle. Your agents can use these applications to generate pre-sales leads and opportunities, provide sales quotes, capture and fulfill orders, work with contracts and entitlements, and manage the customer order workflow for changes.{#order-mgt-overview__order-mgmt-telco-media-short-desc}

|-|-|-|
| [Explore Learn how you can use the Sales CRM applications.](https://www.servicenow.com/docs/fXyTsndp~GAsxNCQgYNXVg "Whether you're starting or expanding a Sales Customer Relationship Management (Sales CRM) implementation, learn more about its available applications and workflows. These support pre-sales engagement, order capture and fulfillment, order to cash operations, and post-sales activities.") | [Configure Plan and configure your Sales CRM implementation.](https://www.servicenow.com/docs/iWIfVlpmMBmTD_8UgN_qUw "Set up the Sales Customer Relationship Management (Sales CRM) applications so that your agents can work on various stages of the product sales life cycle, such as sales opportunities, quotes, order capture and fulfillment, contracts and entitlements, and also the basic product catalog and pricing features used by each application.") | [Use Use the Sales CRM applications as an agent.](https://www.servicenow.com/docs/2gzQCI1tDcgv9ms9iVjhNg "As agents and managers, you use the CSM Configurable Workspace to complete various tasks when using the Sales Customer Relationship Management applications.") |
| [Integrate Extend capabilities in Sales CRM by integrating with other applications.](https://www.servicenow.com/docs/2XOY_dbIxk67CCLTrzaNCA "You can use various ServiceNow store applications and integrations to further extend the capabilities of Order Management.") | [Reference Get details about components such as fields, tables, and properties.](https://www.servicenow.com/docs/G1U9o2GTCSpYE3sPyohuWw "Reference topics provide additional information about the Sales Customer Relationship Management applications.") | [Automate Improve customer, agent, and partner productivity and user experience with AI‑powered tools and workflows.](https://www.servicenow.com/docs/cQ8m_XG5e2RL_9VH65OLkw "Sales CRM includes generative and agentic AI capabilities that helps you automate sales workflows and enables sales teams to work more efficiently within your CRM environment.") |
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## Additional resources {#order-mgt-overview__section_twc_dcs_bgc}

* Learn more about what's new and changed, see the [Sales Customer Relationship Management release notes](https://www.servicenow.com/docs/access?context=sales-order-management-rn-landing&version=australia&pubname=australia-release-notes&ft:locale=en-US).
* Log in to your ServiceNow® account and find additional information about implementing and deploying Sales CRM features at the [Best Practices Library](https://mynow.servicenow.com/now/best-practices/home).
* Access real-time courses, self-paced training, and career resources at [ServiceNow University](https://learning.servicenow.com/lxp/en/pages/servicenow).
* Find useful resources related to your role and explore best practices at [ServiceNow
  Impact](https://www.servicenow.com/impact.html).
* Connect with other Sales CRM users at [Now Community](https://www.servicenow.com/community/sales-customer-relationship/ct-p/sales-order-management).
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