--- sourceDocument: Brazil Sales Customer Relationship Management sourceDocumentLink: https://www.servicenow.com/docs/r/order-management Release : - brazil ft:locale : - en-US ft:publication_title : - Brazil Sales Customer Relationship Management ft:clusterId : - omgmt bundleId : - omgmt workflow : - Customer and Industry --- # Partner Relationship Management # Partner Relationship Management {#ariaid-title1} Release version: Brazil Updated October 8, 2026 ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 3 minutes to read Summarize ![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete. ## Summary of Partner Relationship Management The Partner Relationship Management (PRM) application helps enterprises efficiently hire, engage, and collaborate with channel partners such as resellers and system integrators. It streamlines the end-to-end partner lifecycle, including onboarding, engagement, support, and collaboration, which improves partner satisfaction and business outcomes. PRM enables channel partners to manage cases and communicate directly with the enterprise via a Partner Portal, reducing delays and friction in sales and service processes. Show full answer Show less ## Key Features * **Partner lifecycle management:** Supports onboarding and ongoing partner engagement for smoother collaboration. * **Partner Portal:** Allows partners to raise and track support cases, register external staff, and access knowledge articles through a role-based experience, enhancing self-service and reducing dependencies. * **Deal Registration Management:** Ensures partners receive recognition and rewards for sourced opportunities while preventing deal overlap among partners and internal teams. * **Centralized case management for enterprises:** Enables tracking and assignment of partner-raised cases in a unified workspace. * **Real-time dashboards:** Provides visibility into partner engagement, program participation, and support activities for both partners and enterprises. ## Practical Use Case For example, a technology reseller partner operating across multiple regions can use PRM to submit and manage support cases efficiently, track participation in enterprise programs, and gain better visibility into case status. The enterprise benefits by centralizing case handling, routing issues appropriately, and monitoring partner engagement, resulting in faster issue resolution, improved efficiency, and stronger partnerships. ## Key Benefits * **Enhanced partner experience:** Faster onboarding and improved collaboration increase partner satisfaction. * **Increased sales and revenue:** Streamlined communication and deal management boost partner sales performance and deal conversion. * **Operational efficiency:** Greater ecosystem visibility and partner self-service reduce manual processes. ## Next Steps ServiceNow customers can configure PRM to fit their enterprise needs and learn more about the Partner Portal, Deal Registration, Segment Management, and related modules to maximize partner engagement and operational benefits. Learn how the Partner Relationship Management application enables enterprises to hire and engage channel partners to sell their products and services to grow and improve their business. ## Overview of Partner Relationship Management {#partner-relationship-management__section_mh4_pzx_yjc} Channel partners streamline and help manage the sales process of a product or a service for an enterprise. The PRM solution offers tools to manage the end-to-end partner life cycle. PRM enables an efficient and continuous partner engagement and collaboration system with the enterprise to provide essential support. The PRM system enables partner onboarding, life cycle management, and improves the overall collaboration between channel partners and enterprises. To learn how to configure Partner Relationship Management, see [Configure Partner Relationship Management](https://www.servicenow.com/docs/VVF0QA~8TDstN~MOpd~CxQ "Install the PRM (com.snc.partner_relationship_management) application from ServiceNow Store to enable enterprises to hire partners and improve their sales cycles."). The collaboration improves case management solutions and enables partners to log in to the Partner Portal to raise concerns or queries and communicate directly with the enterprise. This provides better resolutions leading to improved enterprise and partner collaboration. In the partner ecosystem, channel partners such as resellers and system integrators are critical to expanding an enterprise's reach and drive customer success. Channel partners often must raise operations, sales, and service related issues directly with the enterprise. However, without a structured servicing and collaboration system, partners experience delays, inefficiencies, and friction that impact both partner satisfaction and business outcomes. The PRM solution can build a bridge between the channel partners and enterprises. Use the Deal Registration Management plugin to ensure partners are recognized and rewarded for the opportunities they source and develop. Enterprises can also properly manage an upcoming deal from partners and help prevent multiple partners or internal teams from overlapping on the same customer or opportunity. To learn more about the Deal Registration Management application, see [Deal Registration](https://www.servicenow.com/docs/j_t1EE4d2xUo3MaLrNSwHA "Install the Deal Registration Management plugin (com.snc.deal_registration_management) to enable channel partners to identify and manage customer interest in products."). ## Use case {#partner-relationship-management__section_nh4_pzx_yjc} ABC systems, a global technology reseller and implementation channel partner for XYZ solutions (enterprise), operates across North America with hundreds of active customer engagements. ABC's consulting and delivery teams frequently encounter challenges requiring direct support from XYZ, such as clarification on licensing models or product configurations. With the Partner Relationship Management solution, ABC no longer needs to rely on ad hoc emails, informal escalation channels, or multiple sessions leading to delays. With the Partner Relationship Management solution, the channel partner ABC can do the following. * Submit and manage support cases through the Partner portal designed for easy access and case tracking. * Benefit from a role-based experience where channel partner managers and associates can independently raise cases and monitor the status without dependency on enterprise contacts. * Gain visibility into program participation and support activities through personalized dashboards. * Use the unified partner data model to confirm that entitlements and participation in XYZ's partner programs are accurately tracked and easily accessible. {#partner-relationship-management__ul_oh4_pzx_yjc} With the Partner Relationship Management solution, the enterprise XYZ can do the following. * View and fulfill cases raised by the channel partner ABC in a centralized workspace. * Route assignments to the appropriate support agents. * Track channel partner engagement levels within ABC via real-time dashboards. {#partner-relationship-management__ul_ph4_pzx_yjc} By streamlining support and collaboration through PRM, ABC reduces its resolution time, improves internal efficiency, and strengthens its partnership with XYZ. ## Key benefits of PRM {#partner-relationship-management__section_qh4_pzx_yjc} The Partner Relationship Management solution offers the following benefits. * Enhances partner experience- Support partner onboarding and life cycle management to provide an improved interaction system between channel partners and enterprises. This increases partner satisfaction and reduces onboarding time. * Increase sales and revenue- Streamline and improve collaboration between enterprises and their partners to increase partner sales and performance to enable higher partner-initiated revenue and efficient deal conversion rates. * Increase operational efficiency- Provide visibility into the partner ecosystem and enable partners to achieve their business goal to decrease manual intervention and increase partner self-service. {#partner-relationship-management__ul_rh4_pzx_yjc} ## Partner portal {#partner-relationship-management__section_sh4_pzx_yjc} The Partner portal enables channel partners to create cases, register external members as staff, and view knowledge articles. To learn more about the Partner portal, see [Using Partner Relationship Management](https://www.servicenow.com/docs/fLwYMrB~e2JyXaNnupXFvA "Install the Partner Relationship Management plugin (com.snc.partner_relationship_management) to enable admins and channel partners to use the self-service Partner portal."). **Related concepts** * [Configure Partner Relationship Management](https://www.servicenow.com/docs/VVF0QA~8TDstN~MOpd~CxQ "Install the PRM (com.snc.partner_relationship_management) application from ServiceNow Store to enable enterprises to hire partners and improve their sales cycles.") * [Using Partner Relationship Management](https://www.servicenow.com/docs/fLwYMrB~e2JyXaNnupXFvA "Install the Partner Relationship Management plugin (com.snc.partner_relationship_management) to enable admins and channel partners to use the self-service Partner portal.") * [Configure Segment Management](https://www.servicenow.com/docs/muuLml48edivi2I1W44~EA "Install the Segment Management application (com.snc.segment_mgmt) from the ServiceNow Store to manage and group entities into various segments to promote progression.") * [Deal Registration](https://www.servicenow.com/docs/j_t1EE4d2xUo3MaLrNSwHA "Install the Deal Registration Management plugin (com.snc.deal_registration_management) to enable channel partners to identify and manage customer interest in products.") **Related tasks** * [Install Sales Common for Partner Relationship Management](https://www.servicenow.com/docs/BZVwk_RkOG10MsaZKgfA5A "Install the Sales Common for Channel Partners plugin (com.snc.partner_relationship_management_sales_common), along with the demo data and installations that are related to ServiceNow Store applications and plugins.") * [Install Order Management for Channel Partners](https://www.servicenow.com/docs/gGrtv0mmdVThhIDrLkCMlg "Install the Order Management for Channel Partners plugin (com.snc.partner_relationship_management_orm), along with the demo data and installations that are related to ServiceNow Store applications and plugins.") **Related reference** * [Partner Relationship Management](https://www.servicenow.com/docs/QE0S7guGSFEqjPeflJv~BQ "Reference topics provide additional information about Partner Relationship Management.")