---
sourceDocument: Brazil Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/order-management

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Create a transaction persona

# Create a transaction persona {#ariaid-title1}

Release version: Brazil  
Updated May 7, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Create a persona in ServiceNow Quote Experience to define a user type and assign user accounts to it in ServiceNow CPQ.

## Before you begin

User accounts to assign to the persona must be created in the User Access function in Utilities before they can be assigned to a persona.

Role required: admin

## Procedure

1. Navigate to AllCPQ AdministrationTransactionPersonas.
2. Select + New Persona.
3. In the Name field, enter the name of the new persona.  
   The name is mirrored in the Variable Name field in camel case with spaces and special characters removed. For example, entering <kbd class="ph userinput">Eastern Sales Manager</kbd> produces the variable name
   easternSalesManager. To use a custom variable name, select the pencil icon to the right of the Variable Name field.
4. Select Save.
5. Select + Associate User to assign user accounts to the persona.  
   The Associate Users control appears, listing user accounts eligible for assignment.
6. Select the check box next to each user account to assign, then select Done.  
   Each user account can be assigned to only one persona in ServiceNow Quote Experience.
7. When prompted to confirm the assignment, select Confirm.  
   The assigned user accounts appear in the Username list for the persona. To see the new persona in the Personas list, select Personas in the admin menu.

## What to do next

Assign the persona to a view to define its field and event access at each stage. For more information, see [Create a transaction view](https://www.servicenow.com/docs/cXRruytOPXdSGdqYuAR20w "Create or modify a ServiceNow Quote Experience view by editing the fields CSV, events CSV, and views YAML files and importing them through the blueprint ZIP in ServiceNow CPQ.").

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