Quote transaction personas

  • Release version: Australia
  • Updated May 7, 2026
  • 1 minute to read

    • Personas define distinct user types in the quoting experience, controlling what users can view and edit on a quote at each stage in ServiceNow CPQ.

    ServiceNow Quote Experience uses personas to represent the distinct roles found in a sales organization, such as a sales representative or a sales manager. Each persona has customized access to data — controlling what users with that persona can view and edit and how the layout appears at each stage of the quote lifecycle.

    Persona behavior

    A persona is assigned to a view, which defines the field and event access privileges for users with that persona at each stage. A user account can be assigned to only one persona. Personas are assigned to views, and a persona can only be assigned to one view.

    Personas and blueprints

    Personas aren't part of the ServiceNow Quote Experience blueprint. They are not included in the blueprint export file. When a blueprint is migrated to a new environment, personas must be recreated in that environment.

    User access prerequisite

    To assign a user account to a persona, the user must first be created using the User Access function in Utilities. User accounts that aren't in the User Access list can't be assigned to a persona.