---
sourceDocument: Brazil Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/order-management

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Sales Territory Management

# Using Sales Territory Management {#ariaid-title1}

Sales Territory Management is a strategic framework for organizing and managing CRM entities such as Accounts, Consumers, Leads, and Opportunities. To assign territories, you can run Run Assignment to automatically distribute CRM entities, or manually update the primary territory.
* **[Assigning a territory on account](https://www.servicenow.com/docs/nR9~yDL5beFpKO0P4Ktm0Q)**   
  You can update the primary territory on an account in which Sales Territory Management has been implemented.
* **[Assigning a territory on opportunity](https://www.servicenow.com/docs/Y3QW2GiAZ6HpciWDirvOHQ)**   
  You can update the primary territory on opportunity in which Sales Territory Management has been implemented.
* **[Assigning a territory on lead](https://www.servicenow.com/docs/sYLnauezaHySxTctkmslBg)**   
  You can update the primary territory on a lead in which Sales Territory Management has been implemented.
* **[Assign a territory on consumer](https://www.servicenow.com/docs/Qfwi2TISEraOlEoMSLOBfQ)**   
  You can update the primary territory on a consumer in which Sales Territory Management has been implemented.

**Related concepts**   

* [Configuring Sales Territory Management​](https://www.servicenow.com/docs/nYd3YQorgFssDbqe2Ow7RQ "Learn how to configure the features and components that help distribute accounts, consumers, leads, and opportunities to manage sales territories.")  
**Related reference**   

* [Components installed with Sales Territory Management​](https://www.servicenow.com/docs/ibAXMQGrKWPAIk1QawOQuA "Several types of components are installed with activation of the Sales Territory Management​ plugin, including user roles.")