---
sourceDocument: Brazil Sales Customer Relationship Management
sourceDocumentLink: https://www.servicenow.com/docs/r/order-management

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Sales Customer Relationship Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Buying Group

# Using Buying Group {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Sales teams can track decision‑makers, influencers, and evaluators collectively, manage buying decisions that span multiple opportunities or product family, and retain stakeholder context beyond a single sales
opportunity.
* **[View buying group engagement metrics](https://www.servicenow.com/docs/Z3ZY3hMOMlNe8GlmCtSVWw)**   
  View a buying group engagement metrics to track how individual members and the group as a whole interact across marketing and sales activities, providing a consolidated view of participation, engagement levels, and buying readiness throughout the buying group lifecycle.

**Related concepts**   

* [Configuring Buying Group](https://www.servicenow.com/docs/iQd3V4turMltysV9I0iSfA "Learn how to configure Buying Group to organize multiple contacts within Sales CRM by account and product offering family, and link them to opportunities.")
* [Using Opportunity Management](https://www.servicenow.com/docs/1mB0WF7DPY32zLtasDOFLg "Use the Opportunity Management application to create and manage opportunities, schedule meetings, and track related activities.")
* [Using Lead Management](https://www.servicenow.com/docs/V0cu9IzuNITLdJZk1DXPUw "Use the Lead Management to create your lead.")
* [Using Customer Engagement Sequences](https://www.servicenow.com/docs/f0WCkJN~veDhvvzRQYKcrQ "Empower sales teams to automate and optimize customer engagement at every stage from initial outreach to renewal and expansion. By orchestrating both automated and manual steps, provide timely, relevant, and consistent engagement experience to every prospect and customer.")