AI Search Results Improvement Rule form

  • Release version: Australia
  • Updated March 12, 2026
  • 2 minutes to read
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    Summary of AI Search Results Improvement Rule form

    The AI Search Results Improvement Rule form allows ServiceNow customers to create and configure rules that improve AI Search results within a search profile. These rules help tailor search responses by activating specific improvements based on defined conditions, languages, and user contexts.

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    Key Features

    • Label and Activation Dates: Assign a unique label to each rule and specify start and end dates to control when the rule is active. If no dates are set, the rule activates immediately and expires 30 days later by default.
    • Activation Scope: Choose to activate the rule for all queries or limit it by language to match the query’s language or apply to all languages.
    • Rule State Management: Rules have states such as New, Draft, Published, and Expired, which manage their lifecycle and publication status.
    • Deletion Flag: Mark rules for deletion, which will be processed upon the next profile publication.
    • Genius Results Application: Optionally apply rules only to Genius Result answers. In this mode, rules can only include block actions.
    • Synonym Expansion: Enable synonym expansion for query conditions to enhance matching, considering active synonyms in the same search profile and language.
    • Triggers and Conditions: Define specific triggers based on keywords, full queries, or user context elements from the user’s session. This allows precise targeting of when the rule should activate, such as particular keywords in a query or user attributes like country.

    Practical Use and Benefits

    By configuring AI Search Results Improvement Rules, ServiceNow customers can enhance search relevance and accuracy, tailor search experiences based on user context or language, and manage rule activation periods effectively. This results in more precise search outcomes, better user satisfaction, and streamlined management of search profile behavior.

    The AI Search Results Improvement Rule form enables you to create a result improvement rule in an AI Search search profile.

    For details on creating or editing result improvement rules, see Create a result improvement rule.

    Table 1. AI Search Results Improvement Rule form
    Field Description
    Label Unique label for the result improvement rule.
    Start Date System time for the first date when the result improvement rule can activate. If left empty, this field is automatically set to the current date.
    End Date System time for last date when the result improvement rule can activate. After this date, the rule state changes to Expired.

    If left empty, this field is automatically set to 30 days from the Start Date.

    Activate on all queries Option to make the result improvement rule activate for every search query.
    Language Language for the result improvement rule. AI Search only evaluates activation for result improvement rules that have the same language as the search query or that have All Languages specified for this field.
    State Current state for the result improvement rule.
    • New: The rule has never been published.
    • Draft: The rule is saved with unpublished changes.
    • Published: The rule is saved with all changes published.
    • Expired: The rule can't activate because its End Date is in the past. Publishing a search profile doesn't publish expired rules.
    Marked for Deletion Option indicating whether AI Search will delete the result improvement rule the next time you publish the search profile.
    Apply only to Genius Results Option to make the result improvement rule only operate on Genius Result answers when activated.
    Note:
    When this option is selected, the result improvement rule can only contain block actions.
    Triggers
    Expand Synonyms For Query Conditions Option for enabling synonym expansion for Query condition arguments. This field disappears if you select Activate on all queries.

    When expanding Query conditions, AI Search only considers active synonyms that are defined in the same search profile and that have a language matching the language of the result improvement rule.

    Triggers List of conditions that must be met for the result improvement rule to activate. This field disappears if you select Activate on all queries.
    Select one of the following fields as the subject for your condition:
    • Keywords: Operates on one or more keywords found in the user's search query. For example, a [Keywords] [are] [password] condition is satisfied by searches for How do I change my password or password reset.
    • Query: Operates on the user's full search query. As an example, a [Query] [is] [password reset] condition is satisfied by a search for password reset, but not by a search for password reset steps.
    • User Context: Operates on a user context element from the search user's ServiceNow AI Platform® session. The system displays the source table and field after the user context element name. As an example, a [User Context - Country (sys_user.country)] [is] [Japan] condition is satisfied when the search user's User [sys_user] record has country set to Japan.