---
sourceDocument: Australia Employee Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/pt-BR/employee-service-management

 Release :

    - australia

ft:locale :

    - pt-BR

ft:publication_title :

    - Australia Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# Creating employee communications

# Creating employee communications {#ariaid-title1}

* Versão de lançamento: Australia
* 
* Atualizado 12 de mar. de 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 9 min. de leitura

Content Publishing offers robust communications creation tools that enable you to create, manage, and publish a variety of content types including portal content, notifications, mobile content, and tasks.

## Overview of creating communications {#ec-publish-content__cf-using-parent-workflow}

To create employee communications using Content Publishing, follow the process shown in this infographic.
Figura 1. Content creation process

1. Select the platform When creating a new piece of content, the first step is to select a platform. This determines where your content appears and narrows your selection of content formats.

2. Choose a content formatAfter selecting the platform for your content, select from the available content formats.

3. Create a content recordFill in the fields in the New content form to provide details such as content item name and order.

4. Prepare the contentDo the steps applicable to the content format, such as upload the image or video, assemble the banner or news article, or provide the URL.

5. Translate your contentRequest a language translation for the content you are creating. For more information, see [Multilingual support in the Content Library](https://www.servicenow.com/docs/eC0uUEMQcfgevo~mY8BeMQ "The Content Library includes two features for multilingual content creation: Translate content (content translation workflow) and Switch language (changes the interface language).").

6. Configure publishingConfigure publishing to control when the content becomes available, who can see it, and for how long. See [Publishing content](https://www.servicenow.com/docs/SlLiEOyzsZCgn5M_qlmQIw "Use Content Publishing to create, schedule, and deliver your portal content to your employees.").

   Alternatively, you can build out a more robust publishing configuration using [Creating campaigns](https://www.servicenow.com/docs/MnuP1XDqtdqZj7WqtswQyQ "Campaigns offer a powerful content publishing tool that provides organizations with the ability to efficiently deliver targeted information to their employees. As a content manager, you can configure multiple channels to ensure content reaches the intended audience at the optimal time.")
{#ec-publish-content__cf-using-parent-steps-ol}
* Create various employee communications portal content including news articles, rich content microsites, announcements, banners, links to other content, and calendar events.
* Leverage easy-to-use drag-and-drop, visual interfaces for creating, editing and previewing content before it's published.
* Create notifications such as a mass email or short message service (SMS) to your employees.
* Add urgency to your communications by creating and scheduling to-dos in the form of tasks.
* Schedule and target your content to specific audiences with the option of making it available from specific start and end dates.
* Deliver announcements and links to content on your employee's mobile devices.
{#ec-publish-content__ul_vh2_w1x_vzb}  
Content Library allows you to manage your content within a single, unified interface and flow.

* Design your content with easy-to-use, no code configurations.
* Preview your content as you are creating it and preview how it looks on your portal.
* Assign your audience and schedule your content for sending/viewing immediately or within a date window.

{#ec-publish-content__ul_uxj_2kl_jrb}  
Nota:  
The end-to-end Content Library workflow supports only news, rich, and portal content. For all other content types, you can create new content in the Content Library, but you will need to use the Schedule form to deliver it to employees.

To publish content to the Workspace or UIB Workspace, you must use the Schedule content form, as the Content Library does
not offer the option to publish to the Workspace or UIB Workspace.

For more information on Publishing content, see [Publishing content](https://www.servicenow.com/docs/SlLiEOyzsZCgn5M_qlmQIw "Use Content Publishing to create, schedule, and deliver your portal content to your employees.").

## Creating and publishing content {#ec-publish-content__section_wg2_gwc_kyb}

Create and publish content in the Content Library using the following process:

1. Select the Platform
:   When creating a new piece of content, the first step is to select a platform. This determines where your content appears and narrows your selection of content formats.
:

2. Choose a content format
:   After selecting the platform for your content, select from the available content formats.
:

3. Create a content record
:   Fill in the fields in the New content form to provide details such as content name and order.  
    Nota:  
    Since there is no direct method for migrating content records between ServiceNow® environments, we recommend you create content in your production environment and use the Active option and publish plans to control content availability.
:

4. Prepare the content
:   Do the steps applicable to the content format, such as upload the image or video, assemble the banner or news article, or provide the URL.
:

(Optional) 5. Translate your content
:
    Select a different language to view your session in or request a language translation for the content you are creating. For more information, see [Configuring translation for Content Publishing after upgrade](https://www.servicenow.com/docs/Zwy95eX5OP6is2HvvPp8vA "Content Publishing supports multi-lingual content creation by enabling content managers to easily change the interface language and request content translation through the Localization Framework.").  
    Nota:  
    Only translate content you are done creating and formatting the content. For best results, we do not recommend that you add or remove components or change the formatting after translation.

    For rich content that is formatted differently in different languages, duplicate the content and modify the formatting as needed. Then, use Audiences to target the content to users by language. See [Audiences](https://www.servicenow.com/docs/Xlax07RmV~rKwThkDvNAXw "Target portal content and lifecycle event activities to specified audiences with audience records.")

6. Configure publishing
:   Add one or more publish plans to determine when the content becomes available, who can see it, and for how long. See [Create a publish plan for your content](https://www.servicenow.com/docs/DBFxuczuOdDkyWjZ1Cni0Q "After you create content in the Content Library, add one or more publish plans to control where the content is delivered, the audience, and the period of time it is available.").
:   Alternatively, you can build out a more robust publishing configuration using [Creating campaigns](https://www.servicenow.com/docs/MnuP1XDqtdqZj7WqtswQyQ "Campaigns offer a powerful content publishing tool that provides organizations with the ability to efficiently deliver targeted information to their employees. As a content manager, you can configure multiple channels to ensure content reaches the intended audience at the optimal time.")
:

## Supported platforms and content formats {#ec-publish-content__section_u3m_w5c_kyb}

Articles and Pages
:
    * [Rich content](https://www.servicenow.com/docs/5WrnKt7EgoduCkH8c4DR4g "Rich Content Editor enables content managers and admins to create HTML-based content for the Employee Center Pro topic and portal pages using a visual drag-and-drop interface."): Provides the ability to create and schedule long form content using a drag-and-drop method without the knowledge of coding. Rich content helps you to easily and visually create high quality curated content that matches the Service Portal look and feel with limited technical knowledge. You can target Rich content to any Portal page.
    * [News articles](https://www.servicenow.com/docs/5N_PUZXFSNy9qQLclb7iTQ "The News article content type combines content creation features from the Rich Content Editor with new publishing methods that enable high volume content publishing to the portal and Now Mobile app to keep employees updated on company news and announcements."): Combines content creation features from the Rich Content Editor with new publishing methods that enable high volume content publishing to keep employees updated on company news and announcements.
    {#ec-publish-content__ul_pny_yyw_zcc}

Portal
:   Reach more people in your organization with greater effectiveness and efficiency by creating meaningful content that can be distributed through multiple channels with Content Experiences and Content Publishing. You can create different types of content that includes:

    * [Styled content](https://www.servicenow.com/docs/pnNQDkwOymbkwxe7ixi12g "Create banners, block/announcements, or videos using the styled content type to customize settings such as text color, text alignment, links, background colors, and images on Employee Center Pro."): Allows you access to a suite of tools and fields to create custom banners, block, or video content. Styled content is fast and easy to use without having to use HTML/CSS code. For banners you can use features that define your text color, text alignment, add buttons or links, background color, background image, and change the gradient of the image.
    * [Video](https://www.servicenow.com/docs/L7wKGIKxpprcuKj0WnruWw "Using the Content Library, you can create video content to appear on the employee portal."): Place videos into your Employee Center or Employee Center Pro.  
      Nota:  
      Use styled content for videos if you want to add heading and body text, reference variables from either the User or HR profile table, and other features that contribute to the over-all style of your video.
    * [URL](https://www.servicenow.com/docs/rra_ivn~4KAiCeUfEOePbw "Using the Content Library, you can create URL content containing a link to information."): Links that take your employees to content.
    * [Image-based link](https://www.servicenow.com/docs/GrduK1DSg7woJ2jOEugoAQ "Using the Content Library, you can upload a picture or graphic and link it to a url."): Links to content that are also an image.
    * [Events](https://www.servicenow.com/docs/F3ckpC3YWKaxLpiVOuZirQ "Using Content Library, you can create content that announce events to your employees."): Content for company events that have a specific start and end date and time.
    * [Banner](https://www.servicenow.com/docs/CF5Av92KR8RoFSg~DPuKtA "Using the Content Library, you can create banner content that appears on the employee portal."): Attention grabbing banners that promote a message or content to your employees.
    * [Rich text](https://www.servicenow.com/docs/XZm3k3TcGISpiuRXL5C4Tw "Using the Content Library, you can create rich text content, which enables you to format your text in a creative and attention-grabbing way."): Use rich text to enhance your content or message using common formatting options like bold or italics.
    * [Calendar](https://www.servicenow.com/docs/a8WFUilqJBOE75CY_cT41Q#ec-content-library-portal-calendar "Add a calendar to the employee portal to provide employees with a quick way of viewing upcoming company events, such as holidays."): Provides your employees with a quick way of viewing scheduled events
    {#ec-publish-content__ul_mc5_vsh_3rb}

[Mobile content](https://www.servicenow.com/docs/LNXOlwpnFMk5ff2Ar4JtmQ "Create different types of content that your employees can view on their mobile devices.")
:   Create different types of content that your employees can view on their mobile devices. The type of mobile content you can create are:

    * Mobile Banner: A banner that captures attention for a mobile device.
    * Mobile Text Card: Content for a mobile device that includes a heading text and link to content.
    * Mobile Video: Video that can be accessed from a mobile device.
    {#ec-publish-content__ul_cms_pth_3rb}

[Notification content](https://www.servicenow.com/docs/~~sCjnH5AloSIsDgWIAsug "Create email, push, and SMS notifications to send messages directly to your employees. Messages can also be sent as part of a campaign.")
:   Send content directly to your employees as a notification. The types of notifications are:

    * Email: Notifications sent to your employees via email.
    * Push: Notifications sent to your employees via the Now Mobile app.
    * SMS Text: When utilizing the ServiceNow Notify product, a content type is available allowing you to send SMS text message notifications to your employees.  
      Nota:  
      Requires configuration of your Notify set up. For more information, see
      * [Notify](https://www.servicenow.com/docs/access?context=notify-landing-page&version=australia&pubname=australia-servicenow-platform&ft:locale=en-US)
      * [Enable SMS delivery with the email client](https://www.servicenow.com/docs/access?context=r_EnableTheSMSDeliveryOption&version=australia&pubname=australia-platform-administration&ft:locale=en-US)
      * [Configuring Employee Center for mobile](https://www.servicenow.com/docs/olFp4gnQ8EF31wtCDJ9FlA "Configure Employee Center capabilities on Now Mobile to help employees utilize the employee-centric content experience. This configuration enables all services, information, and support tabs.")
      {#ec-publish-content__ul_e3q_23l_lrb}
    * Microsoft Teams: Notifications sent to your employees via Microsoft Teams. This requires the ServiceNow for Microsoft Teams integration. See [Sending notifications to employees using Microsoft Teams](https://www.servicenow.com/docs/lpLo1hgCgc9NuiToVM8GXw "Integrate Microsoft Teams with the Employee Center to enable content managers to send notifications to employees through Microsoft Teams.").
    {#ec-publish-content__ul_vws_sth_3rb}

[To-do content](https://www.servicenow.com/docs/7dkOQ_R0rdbkfNO6DWT5MQ "You can assign tasks to your employees that prompts them to take action.")
:   Create content that prompts your employees to complete an assigned task. To-dos are:

    * Button Complete: A button that prompts your employees to push when they complete a to-do.
    * E-Signature: Prompts an employee to sign a document to complete the to-do.
    * Play Video: Provides a video that after viewing completes the to-do.
    * View Link: Provides a link to content that after accessing completes the to-do.
    {#ec-publish-content__ul_yll_j5h_3rb}

[Pulse survey content](https://www.servicenow.com/docs/DA9iTJj0jrkjncuQc5P5Iw "You can create and send Pulse surveys to your employees as a way to receive feedback.")
:   To receive feedback from your employees, create and send Pulse surveys that can drive action and measure impact.

[Employee Forums](https://www.servicenow.com/docs/RiRPTt4ab~8VyrHsWJzC2w "Employee Forums delivers Communities features to the Employee Center Pro portal to help employees connect, engage, and collaborate with other employees. Use Employee Forums to share business information, promote employee engagement, encourage ideas and feedback, and to give your employees a voice.")
:   Employee Forums help your employees connect, engage, and collaborate with other employees. Use Employee Forums to share business information, promote employee engagement, encourage ideas and feedback, and to give your
    employees a voice.
:   When activating the ServiceNow
    Communities product to enable Employee Forums, customers can deliver information within Content Publishing including:

    * Blog: Create long-form text articles for posting in a forum or topic.
    * Video: Add a video to a forum or topic.
    * Event: Create event-related information items to post in a forum or topic.

    {#ec-publish-content__ul_y3d_vmz_nrb}  
    Nota:  
    For more information, see [Communities](https://www.servicenow.com/docs/access?context=servicenow-communities&version=australia&pubname=australia-customer-service-management&ft:locale=en-US).
{#ec-publish-content__table_mh3_m24_sbc__entry__2}

| Feature | Description |
|-|-|
| [Portal content](https://www.servicenow.com/docs/81rAkhVlpJteTgNUMNfTww "The Content Library is your one-stop location for creating and publishing a variety of content types to appear on the employee portal.") | Content managers use the Content Library as a one-stop location for creating and publishing content for employees in various content formats and publishing platforms. |
| [Publishing content](https://www.servicenow.com/docs/SlLiEOyzsZCgn5M_qlmQIw "Use Content Publishing to create, schedule, and deliver your portal content to your employees.") | Content managers either create a publish plan or schedule content (depending on the content type) to deliver content to employees. |
[Tabela 1. Content Publishing features]

{#ec-publish-content__table_mh3_m24_sbc} Content Publishing allows you to create information from different areas:

* Content Library
  * Create content, links, tasks, notifications, mobile, surveys, and social media messages to customize and enhance what you make available to your employees.
  * Preview the information as you create it, assign an audience, and schedule and publish it from the same page.
  {#ec-publish-content__ul_ch5_1qh_mrb}
* Content Categories: Use the lists and forms UI to create surveys, portal content, notifications, mobile, social media, and tasks.
* Reusable Components: Customers can also use the lists and forms UI to create standard information that can be created once and used in different area like links, block content, SMS configuration, and audiences.
* Schedule: After creating the information for your employees, you can determine how it will be communicated, where on your portal it should reside, the audience your information is directed to, who should approve (if applicable), and start and end dates and times the information should be available.
* Organization Chart:
* Advanced:
  * Existing customers can create content types to associate the category and widget you want your content to reside.
  * View a list of tasks assigned to your employees.
  * Set additional settings such as approvals, content ownership, and more.
  {#ec-publish-content__ul_qlp_h5h_mrb}
* Demo Portal: Use the Demo Portal to quickly view how the information you created looks before you schedule and publish it.  
  Nota:  
  For some content, you can use the Content Library to view your information as you create and schedule it for publication when it looks the way you want it.
{#ec-publish-content__ul_fcd_lch_mrb}

## Platforms and content formats {#ec-publish-content__section_myq_rwd_14b}

Select a tile to learn about the available platforms and content formats, and to get started with creating employee communications.

|-|-|-|
| [Microsites Assemble HTML-based rich content using a drag-and-drop interface.](https://www.servicenow.com/docs/5WrnKt7EgoduCkH8c4DR4g "Rich Content Editor enables content managers and admins to create HTML-based content for the Employee Center Pro topic and portal pages using a visual drag-and-drop interface.") | [News articles Keep employees updated on company news and announcements.](https://www.servicenow.com/docs/5N_PUZXFSNy9qQLclb7iTQ "The News article content type combines content creation features from the Rich Content Editor with new publishing methods that enable high volume content publishing to the portal and Now Mobile app to keep employees updated on company news and announcements.") | [Company events Host live company events in the employee portal.](https://www.servicenow.com/docs/FDlsR2gyNd~1~IBuMxXulg "Host live company events directly in the employee portal, with prebuilt configurations to streamline the pre-event communications and handle traffic surges. Content authors can easily create and share event content using the drag-and-drop Rich Content Editor and mass-publishing capabilities.") |
| [Portal Create portal content in a variety of formats including video, URL, banners, and events.](https://www.servicenow.com/docs/81rAkhVlpJteTgNUMNfTww "The Content Library is your one-stop location for creating and publishing a variety of content types to appear on the employee portal.") | [Notification Create email, push, and SMS notifications to send messages directly to your employees.](https://www.servicenow.com/docs/~~sCjnH5AloSIsDgWIAsug "Create email, push, and SMS notifications to send messages directly to your employees. Messages can also be sent as part of a campaign.") | [Mobile Create content specifically for viewing on mobile devices.](https://www.servicenow.com/docs/LNXOlwpnFMk5ff2Ar4JtmQ "Create different types of content that your employees can view on their mobile devices.") |
| [To-do Create tasks that prompt employees to take action.](https://www.servicenow.com/docs/7dkOQ_R0rdbkfNO6DWT5MQ "You can assign tasks to your employees that prompts them to take action.") | [Pulse survey Send Pulse surveys to employees to obtain feedback.](https://www.servicenow.com/docs/DA9iTJj0jrkjncuQc5P5Iw "You can create and send Pulse surveys to your employees as a way to receive feedback.") | [Employee Forums Create content that appears on employee forums.](https://www.servicenow.com/docs/RiRPTt4ab~8VyrHsWJzC2w "Employee Forums delivers Communities features to the Employee Center Pro portal to help employees connect, engage, and collaborate with other employees. Use Employee Forums to share business information, promote employee engagement, encourage ideas and feedback, and to give your employees a voice.") |
|   |   | [Microsoft Teams Send messages on Microsoft Teams to drive employee action.](https://www.servicenow.com/docs/lpLo1hgCgc9NuiToVM8GXw "Integrate Microsoft Teams with the Employee Center to enable content managers to send notifications to employees through Microsoft Teams.") |
[ ]

{#ec-publish-content__table_iwv_lpv_klb}