---
sourceDocument: Brazil ServiceNow AI Platform Capabilities
sourceDocumentLink: https://www.servicenow.com/docs/r/servicenow-platform

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil ServiceNow AI Platform Capabilities

ft:clusterId :

    - platcap

bundleId :

    - platcap

workflow :

    - Platform


---

# Create a style guide in the Knowledge Center

# Create a style guide in the Knowledge Center {#ariaid-title1}

Release version: Brazil  
Updated October 23, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Create a style guide that defines the tone, voice, and terminology AI applies when it generates knowledge articles. Assign the style guide to a knowledge base so that authors can select it during article
generation.

## Before you begin

Role required: knowledge admin

## About this task

A style guide contains the rules for language, tone, voice, and terminology that Now Assist follows when it generates a knowledge article. Each style guide is a separate record that you assign at the knowledge base level, in
the same way as article templates.

When an author submits a prompt with a style guide selected, the style guide body is sent as part of the prompt to the Large Language Model (LLM). A style guide doesn't define the structure of an article. The article template
controls structure.

## Procedure

1. Navigate to ListsAdministrationStyle Guides.  
   The list of style guides on the instance appears.
2. Select New.
3. On the Style Guide form, fill in the fields.  
   {#create-style-guides-for-articles__table_ubx_km4_zkc__entry__2}

   | Field | Description |
   |-|-|
   | Name | Name of the style guide. Authors see this name in the style guide list when they generate an article. |
   | Short description | Brief description of the purpose of the style guide. |
   | Style guide body | Plain-text instructions for the language, tone, voice, and terminology to use in generated articles. You can enter the text directly or paste it from another document. |
   | Active | Option that makes the style guide available for assignment to a knowledge base. Clear this option for a style guide that is in progress or retired. |
   [Table 1. Style Guide form]

   {#create-style-guides-for-articles__table_ubx_km4_zkc}  
   Note:  
   The Style guide body field accepts plain text only, because its content is sent to the LLM as part of the prompt.  
   For example, the style guide body might include an instruction such as <kbd class="ph userinput">Don't use the term users. Refer to them as employees.</kbd>
4. Select Save.  
   The style guide appears in the list of style guides.

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