---
sourceDocument: Brazil Telecommunications, Media, and Technology
sourceDocumentLink: https://www.servicenow.com/docs/r/telecom-media-technology

 Release :

    - brazil

ft:locale :

    - en-US

ft:publication_title :

    - Brazil Telecommunications, Media, and Technology

ft:clusterId :

    - telmt

bundleId :

    - telmt

workflow :

    - Customer and Industry


---

# Party Relationship Center

# Party Relationship Center {#ariaid-title1}

Release version: Brazil  
Updated September 10, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
The Party Relationship Center (PRC) provides a single, unified view of all entities connected to a party, including billing accounts, sold products, related parties, and active cases.  
Note:  
To view the party relationship center, you must have the `sn_genai_platform` plugin installed.

An interactive graph of all entities connected to a party is displayed in the CRM Workspace. It is fully configurable and administrators can control which entities appear in the graph, what information is displayed on each node,
and how relationships are visualized. A contextual side panel shows detailed information about any selected entity and eliminates the need to navigate across multiple screens or applications.

Log in as a user with the sn_telecom_c360.user or the sn_telecom_c360.admin role and select the Party Relationship Center icon on the [Telecommunications Customer 360 home page](https://www.servicenow.com/docs/JiFliL2SxQQw1HyLcLQbrw "Telecommunications Customer 360 consolidates customer information, interaction history, products, and billing into a single view. The view displayed is based on the record type which can be account, consumer, or contact."). The map is displayed when a graph configuration exists for the selected consumer or account.

Each node in the map displays a header, subheader, a table label identifying the node's entity type, highlighted value, and contextual side panel properties. For
example, Sold Product or Billing Account. You can configure these values per node type. The node map supports horizontal and vertical orientation. Selecting any node opens a contextual side panel that displays the configured
properties for that entity. You can also navigate directly to a node's underlying record by selecting the open-record button in the side panel.

Use the Search option to filter the node map by typing a value that matches the header or subheader configured for a node type. Matching nodes are highlighted in the graph.

For consumers, the map displays the consumer and up to five levels of related entities. Products can link directly to the consumer or through a billing account. For accounts, the map displays the parent account and up to five
levels of related entities for each child account.
**Related tasks**   

* [Configure the Party Relationship Center](https://www.servicenow.com/docs/B8yum4t8cQTKX_6QJgSW~w "Configure node settings to control which fields appear on the entity node cards in the Party Relationship Center.")