--- sourceDocument: Brazil Telecommunications, Media, and Technology sourceDocumentLink: https://www.servicenow.com/docs/r/telecom-media-technology Release : - brazil ft:locale : - en-US ft:publication_title : - Brazil Telecommunications, Media, and Technology ft:clusterId : - telmt bundleId : - telmt workflow : - Customer and Industry --- # Explore # Exploring Sales CRM for Telecommunications {#ariaid-title1} Release version: Brazil Updated September 10, 2026 ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read Learn how the ServiceNow® Sales CRM for Telecommunications application can help your organization manage the sales-to-fulfillment cycle for your customers. By adopting an integrated approach to quoting, ordering, and service delivery, you can increase operational efficiency and improve your customer experience. ## Sales CRM for Telecommunications overview {#sales-order-management-telecommunications__section_qss_d4q_b3c} With the Sales CRM for Telecommunications application, you can unify your sales, fulfillment, and service operations on one AI-powered platform. Configure complex bundles with guided workflows, streamline quoting and pricing, and orchestrate orders from sale to activation. Your teams can track orders with real-time visibility, proactively monitor issues, identify expansion and renewal opportunities, and prevent revenue loss. ## Key benefits {#sales-order-management-telecommunications__section_blh_pty_b3c} With Sales CRM for Telecommunications, you can: * Scale sales productivity: Automate configuration, pricing, and approvals with AI-powered workflows, freeing agents to focus on customer relationships and closing deals. * Reduce revenue leakage: Track orders from quote to activation on one platform, while AI agents detect and resolve issues before they impact service delivery. * Maximize customer lifetime value: Proactively flag renewals and surface upsell opportunities at the right time with a complete customer view. * Accelerate sales cycles: Configure accurate bundles quickly with guided workflows and unified catalogs while maintaining compliant pricing. * Streamline order fulfillment: Coordinate across systems with complete visibility, eliminating manual handoffs and costly rework. * Improve lead management: Score and prioritize leads with AI while speeding up quoting to help teams achieve targets. * Accelerate implementation: Deploy faster using industry-aligned data models and built-in APIs without replacing existing systems. {#sales-order-management-telecommunications__ul_s5m_v5y_b3c} ## Key Sales CRM for Telecommunications capabilities {#sales-order-management-telecommunications__section_nnz_byq_b3c} The Sales CRM for Telecommunications application includes the following capabilities: {#sales-order-management-telecommunications__table_f3h_vnr_b3c__entry__2} | Capability | Description | |-|-| | Lead and opportunity management | Tracks leads and opportunities from first contact through to quote with AI-powered lead scoring and needs analysis. Agents qualify leads faster and track opportunities without switching systems, increasing sales productivity. | | Configure, price, and quote (CPQ) | Guides agents to build service combinations with catalogs that support complex product bundles, subscriptions, and usage-based pricing. Shortens sales cycles and increases win rates while protecting margins. | | Order management | Automates order fulfillment from sale to service activation with intelligent workflows that coordinate across systems. Activates services faster while eliminating revenue loss from failed orders. | | Renewal workflows | Provides a complete view of services and subscriptions with automated renewal workflows for proactive outreach. Protects recurring revenue by identifying renewal risks early and surfacing expansion opportunities. | | Industry aligned (TMF APIs) | Get the details of ServiceNow® implementation of TM Forum (TMF) APIs for Telecommunications, Media, and Technology (TMT) products. | [ ] {#sales-order-management-telecommunications__table_f3h_vnr_b3c} ## What to explore next {#sales-order-management-telecommunications__section_n3w_t1y_vjc} To learn more about configuring and using, see: * [Configuring Sales CRM for Telecommunications](https://www.servicenow.com/docs/mGgQrlkokbawWPiC3VaFGA "Set up the Sales CRM for Telecommunications application so that your agents can work on various stages of the product sales life cycle, such as sales opportunities, quotes, order capture and fulfillment, contracts and entitlements, and also the basic product catalog and pricing features used by each application.") * [Configuring product offerings and catalogs](https://www.servicenow.com/docs/JjWX65qi6BJ1NLn8Wd4oXw "Create product offerings and the associated product catalogs that can be used by Sales Customer Relationship Management agents for pre-sales activities, order capture, and post-sales engagement.") * [Using Sales CRM for Telecommunications applications](https://www.servicenow.com/docs/e4xaqZIeBCV1aJcqvV4peA "As agents and managers, you use the CSM Configurable Workspace to complete various tasks when using the Sales CRM for Telecommunications applications.") * [Approving and fulfilling customer (product) orders](https://www.servicenow.com/docs/b47kD3JChR5YXmdeEXcPzg "Learn how your organization can use the Order Management application to fulfill customer orders.") * [Creating, reviewing, approving, and fulfilling service orders](https://www.servicenow.com/docs/DkKxWyCO3A6Zu7llCVjYOg "Service Order Management (SOM) is a domain of order management that is responsible for the end-to-end life cycle of service requests. Learn how service orders are captured Order Management, and how your fulfillment managers and agents review, orchestrate, and fulfill them.") * [Sales CRM for Telecommunications workflow](https://www.servicenow.com/docs/H6LS8TLdEWsssYkp1kuayA "The Sales CRM for Telecommunications workflow shows the end-to-end process for managing sales orders, from initial prospect identification through order closure.") {#sales-order-management-telecommunications__ul_t41_y1y_vjc}