Now Assist for Sales CRM for Telecommunications

  • Release version: Australia
  • Updated March 12, 2026
  • 2 minutes to read
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    Summary of Now Assist for Sales CRM for Telecommunications

    Now Assist for Sales CRM for Telecommunications is a ServiceNow application designed to automate enrichment and fulfillment tasks within telecommunications sales processes. It enables customers to introduce new offerings efficiently without the need to develop complex subflows, using AI Agents that suggest new tasks based on similarities with previous orders and automatically correct agent inputs related to those tasks.

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    Key Features

    • Automated Task Enrichment and Fulfillment: AI Agents streamline sales operations by recommending and adjusting tasks automatically, reducing manual effort.
    • Generative AI Capabilities: The application leverages generative AI to enhance sales CRM functionalities, improving accuracy and efficiency.
    • License-Dependent Access: Features, AI skills, workflows, and agents available vary according to the customer’s ServiceNow product tier and licensing.
    • Regional and Regulatory Availability: Certain AI models and features may be restricted based on customer location, data center region, or regulatory environment (e.g., FedRAMP, NSC DOD IL5, Australia IRAP-Protected, Regulated Markets).

    Important Considerations

    • AI Limitations: As with all AI and machine learning applications, outputs may not always be fully accurate or appropriate. Customers should perform testing and apply human oversight before relying on AI-generated results, especially in sensitive or consequential domains.
    • Data Processing and Compliance: The application transfers data from customer instances to centralized ServiceNow environments or third-party cloud providers (e.g., Microsoft Azure) in accordance with ServiceNow’s internal policies and compliance standards.
    • AI Acceptable Use Policy: Customers must adhere to ServiceNow’s AI Acceptable Use Policy, which governs responsible usage of AI features.

    Support and Resources

    • Access to the ServiceNow Community and Known Error Portal for troubleshooting and help.
    • Customer Service and Support channels for assistance.
    • Documentation and knowledge base articles detail AI product availability, restrictions, and updates.

    Use the ServiceNow® Now Assist for Sales CRM for Telecommunications application to automate enrichment and fulfillment tasks. This helps customers introduce new offerings without the need to build complex subflows. These AI Agents automatically suggest new tasks based on similarities with previous orders and also provide flexibility by auto-correcting the agent’s inputs related to new tasks.

    Note:
    Depending on your license, you will have access to certain application features, generative AI skills, agentic workflows, and AI agents. For more information, see ServiceNow product tiers.

    Get started

    Important:
    • Not all model providers are available for customers with in-country SKUs, and some AI products/features are currently unavailable for in-country customers. For more information, see the KB1584492 article in the Now Support Knowledge Base. Be sure to check for model provider availability updates in future releases.
    • Some AI products/features are currently unavailable for customers in the FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers, self-hosted customers, or in other restricted environments. For more information, see the KB0743854 article in the Now Support Knowledge Base. Be sure to check for availability updates in future releases.
    • Some AI products/features are currently available only for customers in some regions. Be sure to check for availability updates in future releases.
    • Some AI products and skills are not available in Regulated Markets. For more information, see KB2593939: Regulated Markets AI Products/Skills Not Available. Be sure to check for availability updates in future releases.

    Troubleshoot and get help

    AI limitations

    This application uses artificial intelligence (AI) and machine learning, which are rapidly evolving fields of study that generate predictions based on patterns in data. As a result, this application may not always produce accurate, complete, or appropriate information. Furthermore, there is no guarantee that this application has been fully trained or tested for your use case. To mitigate these issues, it is your responsibility to test and evaluate your use of this application for accuracy, harm, and appropriateness for your use case, employ human oversight of output, and refrain from relying solely on AI-generated outputs for decision-making purposes. This is especially important if you choose to deploy this application in areas with consequential impacts such as healthcare, finance, legal, employment, security, or infrastructure. You agree to abide by ServiceNow’s AI Acceptable Use Policy, which may be updated by ServiceNow.

    Data processing

    This application requires data to be transferred from ServiceNow customers' individual instances to a centralized ServiceNow environment, which may be located in a different data center region from the one where your instance is, and potentially to a third-party cloud provider, such as Microsoft Azure. This data is handled per ServiceNow's internal policies and procedures, including our policies available through our CORE Compliance Portal.

    For more information, see the Now Assist documentation.