---
sourceDocument: Xanadu Employee Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/xanadu/employee-service-management

 Release :

    - xanadu

ft:locale :

    - en-US

ft:publication_title :

    - Xanadu Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# Add content to a campaign using Content Experience Builder

# Add content to a campaign using Content Experience Builder {#ariaid-title1}

* Release version: Xanadu
* 
* Updated August 1, 2024
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read

Create or place content into a bundle or stage for a campaign using Content
Experience Builder. The Content library holds existing content and is organized by content
type.

## Before you begin

Role required: sn_ca.campaign_manager

Complete the steps to [Create a campaign](https://www.servicenow.com/docs/HQ4Fk8sgPlWXGs1FHU879Q "Create a campaign to push communications and important information to your employees.") and [Create campaign stages with Content Experience Builder](https://www.servicenow.com/docs/gj7l_vhIoYI_pRPEYgcvcg "Use the Content Experience Builder to create stages for your campaign on Employee Center Pro. Campaign stages control when content is available to your employees and for how long. The Content Experience Builder provides a simple, single-page view for managing content and assembling your campaign.")

## About this task

You can add content to the campaign from the Content Library or create new content using the Content Experience Builder.  
Note:  
You must create rich content in the Content Library Rich Content Editor, since the Content Experience Builder does not currently support rich content creation. See [Rich Content Editor](https://www.servicenow.com/docs/pmuiEHaTum3vs0nQSqSiCg "Rich Content Editor enables content managers and admins to create HTML-based content for the Employee Center Pro topic and portal pages using a visual drag-and-drop interface.")

## Procedure

To open a campaign in the Content Experience Builder do steps 1 and 2. If you have already opened the campaign in the Content Experience Builder, proceed to step 3.

1. Navigate to AllContent ExperiencesContent Experience Builder.
2. Select the campaign and click the Schedule of content tab or click Next.  
3. To create new content or select content from the Content library, click the accordion icon (![accordion icon]()) next to a content type.  
   A list of existing content appears. You can drag-and-drop the content into a stage.

   You can use the Filter field to search for content by title (for example "Travel policy update") or content type (such as Mobile or Portal content).  
   Click Create new to create new content. For more information on the New Content form fields, refer to the links in the table below:{#ecpro-campaigns-manage-content-builder__table_fgf_s5m_tkb__entry__2}

   | Content type | Description |
   |-|-|
   | Mobile Content | Announcement banners that you can send to your employee's mobile devices. The banner can be an image that links to your ServiceNow® Employee Center or ServiceNow® Service Portal content. For information on creating mobile content, see [Configure mobile content](https://www.servicenow.com/docs/0mAKDq9VVku3fDQEQYSJbw "Configure mobile content such as banners, text cards, and video for content delivery or for use in campaigns. Mobile content is delivered to users that meet the audience criteria on Now Mobile."). |
   | Notification Content | Information blast that you send directly to your employees via email or push to their mobile devices. Note: Emails sent through campaigns are individually addressed to one user within the campaign, while the remaining users are blind copied (BCC). For information on creating notification content, see [Create email, SMS, or push notification content](https://www.servicenow.com/docs/LGsqIzLqSMn6YJFFFEMWcA "Use Notification Content to send an information blast directly to your employees via email, SMS, or push to their mobile devices. Notifications can be used to direct users to the portal for detailed information."). |
   | Portal Content | Content that appears on your Employee Center or Service Portal. For information on creating portal content, see [Content Library](https://www.servicenow.com/docs/jvAZMZew0Brmnz4pt2E9Qw "Content Library is your one-stop location for creating and publishing content for your employees in various content formats and publishing platforms."). |
   | To-do Content | Content that assigns tasks to your employees and can be sent via email, SMS, or posted to your Employee Center or Service Portal. For information on creating to-do content, see [Create to-do content](https://www.servicenow.com/docs/fKp6oMVSqlBEUqohfBEJzw#ecpro-manage-content-to-do "You can assign tasks to your employees that prompts your employees to take action. You can also have the to-do as part of a campagin or trigger additional content once a task is completed. To-dos can also be sent via email."). |
   [Table 1. Content type]

   {#ecpro-campaigns-manage-content-builder__table_fgf_s5m_tkb}
4. Click Update.

## What to do next

* Continue adding stages and content to the campaign
* Use Campaign preview to see how the campaign will appear to the audience. See [Campaign preview](https://www.servicenow.com/docs/yM_XCKI7YDRg1ZVxD~mZIw "When creating a campaign, you can preview the content prior to publishing it.")
* If you are creating more than one campaign with similar features, use the Clone campaign button to clone the campaign, stages, and content.
* When you are ready to publish the campaign, click Publish.
{#ecpro-campaigns-manage-content-builder__ul_hdt_5dk_fxb}

*[\>]: and then