--- sourceDocument: Xanadu Employee Service Management sourceDocumentLink: https://www.servicenow.com/docs/r/xanadu/employee-service-management Release : - xanadu ft:locale : - en-US ft:publication_title : - Xanadu Employee Service Management ft:clusterId : - emplsm bundleId : - emplsm workflow : - Employee --- # Content Analytics # Content Analytics {#ariaid-title1} * Release version: Xanadu * * Updated August 1, 2024 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read Monitor and measure the impact of the content you provide through the Employee Center and in campaigns using Content Analytics. Content Analytics collects data and generates visualizations on employee engagement with content in the Employee Center. Content Analytics is powered by the [Platform Analytics framework](https://www.servicenow.com/docs/access?context=par-workspace&version=xanadu&pubname=xanadu-now-intelligence&ft:locale=en-US) and uses [Performance Analytics](https://www.servicenow.com/docs/access?context=pa-overview&version=xanadu&pubname=xanadu-now-intelligence&ft:locale=en-US) to enhance the dashboards capabilities. Note: Google Analytics is no longer supported as Google has stopped offering the integration. ## Content Analytics dashboards {#ecpro-content-automation-analytics__section_gpj_354_lzb} Dashboards display data visualizations in widgets. Each widget displays data for specific parameters, such as user interactions with content. Content Analytics includes four dashboards:{#ecpro-content-automation-analytics__table_q2g_m54_lzb__entry__2} | Dashboard | Description of data visualizations | |-|-| | [Content Analytics](https://www.servicenow.com/docs/VSgxkwUO6w1NQAYZieYCGQ "Content Analytics display data visualizations for portal data collected in the default tracking profile.") | Portal engagement metrics, including unique users, average time per page, and bounce rate. | | [Content Analytics - Basics](https://www.servicenow.com/docs/VSgxkwUO6w1NQAYZieYCGQ "Content Analytics display data visualizations for portal data collected in the default tracking profile.") | Portal page visits and views, including visits per day and most-frequently viewed pages. | | [Campaign Analytics](https://www.servicenow.com/docs/O9ej89RRsI0ACLLHI9t~Ug "Content Analytics collects data on user interactions and generates visualizations to help campaign managers determine the effectiveness of campaigns.") | Campaign engagement metrics, to-dos, and impact, filtered by campaign or campaign success goal. | | [Campaign Overview](https://www.servicenow.com/docs/O9ej89RRsI0ACLLHI9t~Ug "Content Analytics collects data on user interactions and generates visualizations to help campaign managers determine the effectiveness of campaigns.") | Campaign performance metrics by campaign, including tasks closed and user actions. | | [Content Library Overview dashboard](https://www.servicenow.com/docs/ijBzq7tdo9hndy08bG1_rw "Content analytics displays data visualizations of performance metrics for content published to the portal or Now mobile app in the Content Library Overview dashboard.") | Performance metrics for content published to the portal or Now mobile app. | | [Content engagement](https://www.servicenow.com/docs/E~hwAQ6bHM5JdXFFAPaClw "Content analytics displays data visualizations of engagement metrics for content published to the portal or Now mobile app in the Content Engagement dashboard.") | Metrics on user engagement, such as content views, reaction icon clicks, comments, and replies to comments. | [Table 1. Content Analytics dashboards] {#ecpro-content-automation-analytics__table_q2g_m54_lzb} ## Setting up Content Analytics {#ecpro-content-automation-analytics__section_vrw_1mg_gcc} 1. [Activate Content Analytics](https://www.servicenow.com/docs/_J1jj2LOPXeO~Ys1EyIqTg "Activate Content Analytics if you have an admin role to use the default analytics solution that provides web portal traffic analytics, as well as Content Experiences (aka Campaigns) related engagement statistics.") 2. Establish the tracking profile, by performing one of the following steps: * Activate one of the out-of-the-box tracking profiles and set it as the default tracking profile: [Activate a tracking profile](https://www.servicenow.com/docs/~uoR9FFYByb0uS1QjaSObw "Activate one of the out-of-the-box tracking profiles to start collecting portal and campaign metrics.") * Create a custom tracking profile: [Create a Content Analytics tracking profile](https://www.servicenow.com/docs/KXfqBOKVraJHw6_Galst4A "Use Tracking Profiles to configure your ServiceNow content analytics dashboards.") {#ecpro-content-automation-analytics__ul_lwt_h1d_mzb} For more information on tracking profiles, see the section below. 3. To track analytics for a custom widget or page, you must add the tracking profile to the header: [Set up Content Analytics tracking](https://www.servicenow.com/docs/bKuJM4yo4kX7zNwcaUBhTQ "To use Content Analytics with custom pages or widgets, add the tracking profile to your Employee Center or service portal theme header and add the cdaAnalytics service to your custom widgets.") {#ecpro-content-automation-analytics__ol_ffp_cmg_gcc} ## Tracking profiles {#ecpro-content-automation-analytics__section_ncn_bnb_jzb} Tracking profiles define a bucket where you want to capture analytics. It can correspond to a portal, campaign, application, or any context you like. Two tracking profiles are included out-of-the-box: Content Experiences and Content Publishing. You can use either one to collect data on content that is displayed with an out-of-the-box widget. If your portal is publishing content to custom widgets, you must update an out-of-the-box tracking profile to collect data for those widgets or create a new tracking profile. ## Data collection and storage {#ecpro-content-automation-analytics__section-collected-data} Content Analytics stores collected data in tables, which are organized by data type. Note: If a dashboard does not display visualizations, check that the data is being collected by opening a table. Enter the table name in the navigation bar, appended by `.list`. For a list of Content Analytics tables, see [Components installed with Content Analytics](https://www.servicenow.com/docs/svLmo4JHKXONQ2lusLn9KA "Several types of components install with the activation of the Content Analytics [sn_cda] plugin, including tables, user roles, and scheduled jobs."). This is an overview of the process by which Content Analytics collects and moves data: 1. The users performs an action, such as opening a page or clicking a link. 2. Content Analytics collects that data point and stores in the browser memory. 3. After a user navigates to other content or after five minutes, the data moves to the server in memory. 4. The data moves to the content analytics tables. * Tracked Event \[sn_cda_tracked_evt_agg\] * Tracked Page \[sn_cda_tracked_page_agg\] * Tracked Visit \[sn_cda_tracked_visit_agg\] {#ecpro-content-automation-analytics__ul_x4c_nvn_33b} 5. The tracking profiles trigger runs to transfer data to the shared analytics tables. * Event Statistic \[sn_cda_event_stat\] * Page Statistic \[sn_cda_page_stat\] * Analytics Visit Statistic \[sn_cda_analytics_visit_stat\] {#ecpro-content-automation-analytics__ul_tzt_vvn_33b} {#ecpro-content-automation-analytics__ul_b3t_vtn_33b}