---
sourceDocument: Zurich Customer Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/customer-service-management

 Release :

    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Create a persona for the community profile

# Create a persona for the community profile {#ariaid-title1}

* Release version: Zurich
* 
* Updated July 31, 2025
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Create a persona and associate it to a role to manage which data users can
modify.

## Before you begin

Role required: sn_communities.admin

## About this task

A persona is associated to a user role and can be mapped to specific fields for
display on the community profile. The base system contains a default persona, which
is not associated to a role and is used for all community users. You can create a
new persona or add a role to the default persona.

## Procedure

1. Navigate to AllCommunityUser ProfilePersona.
2. Click New and then complete the Persona form.  
   {#create-new-persona__table_ngc_wwr_d1b__entry__2}

   | Field | Description |
   |-|-|
   | Name | A name for the persona. |
   | Order | The order, in numerical value, in which the system should evaluate the roles for the persona. |
   | Associated Role | The role to associate the persona to. |
   [Table 1. Persona configuration form]

   {#create-new-persona__table_ngc_wwr_d1b}
3. Click Submit.

*[\>]: and then