---
sourceDocument: Zurich Employee Service Management
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/employee-service-management

 Release :

    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# Publishing content

# Publishing content {#ariaid-title1}

* Release version: Zurich
* 
* Updated July 31, 2025
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 3 minutes to read

Summarize  
![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI  
This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete.  

## Summary of Publishing content

Content Publishing in ServiceNow enables you to create, schedule, and deliver portal content to employees efficiently.
It supports multiple content types and offers flexible options for defining where, when, and to whom content is published.
Show full answer Show less  

## Publishing Options

* **Publish Plans via Content Library:** Ideal for news, rich, or portal content, publish plans integrate with the Content Library workflow. They allow detailed configuration of content appearance, audience targeting, and publishing duration. Note that publishing to Workspace or UIB Workspace requires using the Schedule content form instead.
* **Schedule Content Form:** Used to configure delivery for mobile content, notifications, to-do content, pulse surveys, and Employee Forums. Also necessary for publishing to Workspace and UIB Workspace.

## Publishing Destinations

When setting up a publish plan or content schedule, you specify three key destination fields:

* **Location:** Typically, Service Portal is the default. Some types like news articles can also be published to the Now Mobile app.
* **Page:** Selects the portal or taxonomy page where content appears. You can filter pages by widget selection. Taxonomy topics help organize content by subject.
* **Widget:** Lists supported widgets specific to the content type, ensuring content displays appropriately.

## Supported Content Types and Widgets

Different content types map to specific widgets, for example:

* Banners use Banner widgets.
* News articles use News Feed or Featured News widgets.
* Rich content uses Rich Content and Styled Content widgets.
* Videos display in Video Carousel widgets.

Customizing content types and widgets is possible to tailor publishing experiences.

## Scheduling Content

The Schedule content form allows you to define:

* **Dates:** Start and end availability of content.
* **Location:** Where the content appears (Service Portal or Workspace).
* **Page and Widget:** Specific portal page and widget instance for display.
* **Audiences:** Target users or user groups.
* **Taxonomy and Topic:** Organize content under relevant topics for better discoverability.

Scheduling supports dynamic topic pages, allowing content to be shown on taxonomy-driven pages.

## Scheduling Metadata and Controls

When scheduling content, you can specify:

* **Title:** Automatic or custom name for the scheduled content record.
* **Approvers:** Optional users who must approve content before publishing.
* **Active State:** Indicates if the schedule is active and content is available.
* **Content association:** Link portal content to Agent Workspace components using content identifiers.
* **Targeted users and dates:** Define audience scope and exact availability periods.

## Practical Benefits for ServiceNow Customers

Using Content Publishing, you can precisely control content delivery within your Service Portal, Employee Center, Workspace, and mobile environments. This ensures relevant, timely, and targeted content reaches the right audience through appropriate channels and widgets, enhancing user engagement and communication effectiveness.  
Use Content Publishing to create, schedule, and deliver your portal
content to your employees.

## Options for publishing {#ec-content-publishing-schedule__section_smp_grl_w1c}

Content publishing offers two options for publishing your content:

[Publish plans via Content Library](https://www.servicenow.com/docs/k3Zmj25KbySGvkNY6z8oVg "After you create content in the Content Library, add one or more publish plans to control where the content is delivered, the audience, and the period of time it is available.")
:   Publish plans are integrated in the Content Library workflow and offer a robust configuration options, including where the content will appear, who will see it, and publishing duration. You can create a publish plan
    for news, rich, or portal content. For all other content types, you must use the Schedule content form.  
    Note:  
    To publish content to the Workspace or UIB Workspace, you must use the Schedule content form, as the Content Library does not offer the option to publish to the Workspace or UIB Workspace.

[Schedule content form](https://www.servicenow.com/docs/uoj1BFdzGq6NIxoEJM3VSQ "After you create content in Content Publishing, use Schedule Content to post to your Employee Center, in a campaign, To-dos, email notifications, and community.")
:   Configure content delivery for the following types of content using the Schedule content form:

    * [Mobile content](https://www.servicenow.com/docs/X1hMAUVOHdDCxdCc6tP1qA "Create different types of content that your employees can view on their mobile devices.")
    * [Notification content](https://www.servicenow.com/docs/gi0Q5qurr_yLr4~dnsqDOQ "Create email, push, and SMS notifications to send messages directly to your employees. Messages can also be sent as part of a campaign.")
    * [To-do content](https://www.servicenow.com/docs/1MJiF6ftnzyVQwnge6fmOg "You can assign tasks to your employees that prompts them to take action.")
    * [Pulse survey content](https://www.servicenow.com/docs/78nk6qKfwdPG62xL_8mbXQ "You can create and send Pulse surveys to your employees as a way to receive feedback.")
    * [Employee Forums](https://www.servicenow.com/docs/rosOpxCh1fiH~fIzuP9fyg "Employee Forums delivers Communities features to the Employee Center Pro portal to help employees connect, engage, and collaborate with other employees. Use Employee Forums to share business information, promote employee engagement, encourage ideas and feedback, and to give your employees a voice.")
    {#ec-content-publishing-schedule__ul_p3y_1kx_4bc}

## Publishing destinations {#ec-content-publishing-schedule__section_cyw_grl_w1c}

When you are configuring a content schedule or publish plan, you must define the publishing destination via three fields: Location, Page, and Widget.

Location
:   For most content types, Service Portal is the only option. Some content types, such as news articles, enable you to specify a publish plan for the Now Mobile app. For more information, see [Publishing news articles](https://www.servicenow.com/docs/iIyjidUkudFDV3R3Gb3fBw "News articles can be published via a publish plan or using Content templates to auto-generate publish plans. These auto-generated publish plans are inactive by default and must be activated for News articles to appear in the portal.").

Page
:   The page field lists portal and taxonomy pages. To narrow the selection, you can first select a widget, then return to the page field, which only lists the pages that contain the widget.  
    Note:  
    If you select a taxonomy topic, the form prompts you to specify the taxonomy and one or more topics.
:   Portal pages are managed in Service PortalPages.
:   Taxonomy topics are managed in TaxonomyTopics. See [Unified Taxonomy for Employee Center](https://www.servicenow.com/docs/TzTAWyCHVjO~bzUOfalWnw "Unified Taxonomy is a collection of hierarchical topics that brings together different content types, such as requests, articles, quick links, learning content, and employee communications.").

Widget
:   The widgets field only lists supported widgets for that content type. For more information on the content types, see the table below.

## Where you can publish content {#ec-content-publishing-schedule__sec-publishing-location}

{#ec-content-publishing-schedule__table_sgm_w1l_k1c__entry__2}

| Content type | Supported widgets |
|-|-|
| [Banner](https://www.servicenow.com/docs/s617LKP_f19aN2VWVMTp3A "Using the Content Library, you can create banner content that appears on the employee portal.") | Content Experiences |
| [Banner](https://www.servicenow.com/docs/s617LKP_f19aN2VWVMTp3A "Using the Content Library, you can create banner content that appears on the employee portal.") | Welcome Banner (CD) |
| [Calender](https://www.servicenow.com/docs/GXUBHtUwGXrqM4x20wGRwQ#ec-content-library-portal-calendar "Add a calendar to the employee portal to provide employees with a quick way of viewing upcoming company events, such as holidays.") | Event Calender |
| [Event](https://www.servicenow.com/docs/wJ5ICmXO14V5WdWYNEn6pQ "Using Content Library, you can create content that announce events to your employees.") | Upcoming Events (CD) |
| [Image-based link](https://www.servicenow.com/docs/bqq0RKPtA4y0M3xxpqPA2g "Using the Content Library, you can upload a picture or graphic and link it to a url.") | Quick Links (CD) |
| [News article](https://www.servicenow.com/docs/PTXzxdxcr6~sHPPlq~j6Gg "The News article content type combines content creation features from the Rich Content Editor with new publishing methods that enable high volume content publishing to the portal and Now Mobile app to keep employees updated on company news and announcements.") | News Feed |
| [News article](https://www.servicenow.com/docs/PTXzxdxcr6~sHPPlq~j6Gg "The News article content type combines content creation features from the Rich Content Editor with new publishing methods that enable high volume content publishing to the portal and Now Mobile app to keep employees updated on company news and announcements.") | Featured News |
| [Rich content](https://www.servicenow.com/docs/op_Uq2JS1CNdGF7n~WWgaA "Rich Content Editor enables content managers and admins to create HTML-based content for the Employee Center Pro topic and portal pages using a visual drag-and-drop interface.") | Rich Content (CD) |
| [Rich text](https://www.servicenow.com/docs/r34EjfSQ7X9mZsKR6kbcPg "Using the Content Library, you can create rich text content, which enables you to format your text in a creative and attention-grabbing way.") | Announcements (CD) |
| [Styled content](https://www.servicenow.com/docs/q0IGUVWXDP3TNZsBPGwBXg "Create banners, block/announcements, or videos using the styled content type to customize settings such as text color, text alignment, links, background colors, and images on Employee Center Pro.") | Content Experiences |
| [Styled content](https://www.servicenow.com/docs/q0IGUVWXDP3TNZsBPGwBXg "Create banners, block/announcements, or videos using the styled content type to customize settings such as text color, text alignment, links, background colors, and images on Employee Center Pro.") | Styled Content (CD) |
| [URL](https://www.servicenow.com/docs/wTp8uGIbybZ9ZzaAAI1duA "Using the Content Library, you can create URL content containing a link to information.") | Information Links (CD) |
| [Video](https://www.servicenow.com/docs/H6T58jJ9Qsyg_zunjkDPcA "Using the Content Library, you can create video content to appear on the employee portal.") | Video Carousel (CE) |
[Table 1. Publishing locations by content type]

{#ec-content-publishing-schedule__table_sgm_w1l_k1c}
To customize the content type and publishing widget, see [Add or modify content type for Content Publishing](https://www.servicenow.com/docs/Q49ZHvN0D6nD9DbQGKRhzw "Use Content Types to associate the content type category with a service portal widget to determine where content resides on your service portal.") Use Schedule Content, found under Content Publishing to define when you want your content to be available or delivered.  
Schedule content includes setting:

* Dates: The start and end dates that your content is available.
* Location: Where your content appears (Service Portal or Workspace).
* Page: The page your content appears on the Service Portal.
* Widget instance: The widget on the page your content appears.
* Audiences: Who the content is for.
* Taxonomy: Groups common topics.
* Topic: Topic heading that your content appears under.
{#ec-content-publishing-schedule__ul_gbd_gxj_sqb}  
You can also schedule content to widgets within topic pages by selecting a taxonomy and multiple topics. Doing this helps to organize and provide content specific to a topic.  
Note:  
For more information on topic pages, see [Dynamic topic pages](https://www.servicenow.com/docs/Vwvu~MZI7m1HjcuKd~Zd~g "Dynamic topic pages are topic pages that are dynamically configured using content tagged to a unified taxonomy across all departments.").

## Publishing schedule content {#ec-content-publishing-schedule__section_mjr_2dx_nsb}

You can schedule your content to appear in Employee Center and Workspace. The Schedule content form changes depending on where you want your content to appear. To better understand scheduling content, the information on the form can be divided in the following way:

* Meta data: Provides the basic information required to schedule your content and includes:
  * Title: An identifiable name for your schedule content record. It defaults to the name of the content you are scheduling.
  * Approvers: You can optionally reference names of people that are required to approve of the content before it can be scheduled for access.
  * Active: You can schedule your content for access by date, but won't be available unless you activate the schedule content record.
  * State: The current state of your schedule content record.
  {#ec-content-publishing-schedule__ul_rqw_1sy_sqb}
* Content:
  * The content you are scheduling
  * Content location by type
    * Service Portal
    * Workspace: When you choose Service Portal, the page and widget you can select and where your content appears.
    {#ec-content-publishing-schedule__ul_vq2_k3z_sqb}
  * Where your content appears:
    * Page: The page on the Service Portal you want your content to appear.
    * Widget: The widget on the page of the Service Portal you want your content to appear.
    * Content identifier: Associates portal content to Agent Workspace. This is the sys ID for the component in Agent Workspace.
    * Component type (announcement or quick link)
    {#ec-content-publishing-schedule__ul_uc4_jsy_sqb}
  * Targeted users and dates
    * The audience the content is directed to or you can add specific users you want your content directed to.
    * The start and end dates your content is available.
    {#ec-content-publishing-schedule__ul_whd_2hz_sqb}
  {#ec-content-publishing-schedule__ul_afx_2sy_sqb}
{#ec-content-publishing-schedule__ul_kg1_wcx_nsb}

*[\>]: and then