---
sourceDocument: Zurich Strategic Portfolio Management
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/it-business-management

 Release :

    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich Strategic Portfolio Management

ft:clusterId :

    - itbm

bundleId :

    - itbm

workflow :

    - Technology


---

# Demand Management

# Demand Management {#ariaid-title1}

* Release version: Zurich
* 
* Updated July 31, 2025
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read

Summarize  
![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI  
This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete.  

## Summary of Demand Management

The Demand Management application provides tools for capturing, centralizing, and assessing both strategic and operational demands.
This application serves as a single location for managing all demand-related information, enhancing the overall demand management process.
Show full answer Show less  
New customers are encouraged to utilize the Next Experience for Demand Management, which offers added functionalities like Playbook and Docs, along with customizable governance processes. Existing customers may continue using the classic UI but are recommended to transition to the Next Experience for better integration and features.

## Key Features

* **Demand Assessment:** Evaluate the feasibility, effort, and cost of demands, creating business cases for approval.
* **Task Creation:** Generate demand tasks for evaluations, such as feasibility reviews and cost estimates, and assign them to specialized resources.
* **Stakeholder Management:** Involve stakeholders and assess ideas before promoting them to formal demands.
* **Comparison and Promotion:** Use the Demand Management application or demand workbench to assess demands and promote them to projects or enhancements.
* **Configuration Options:** Set up the application, including stakeholder planning and assessment categories, and create visual representations such as bubble charts.

## Key Outcomes

By using the Demand Management application, demand managers can effectively assess and qualify demands, streamline the decision-making process, and promote viable demands to relevant projects or changes. This leads to improved resource allocation and project management within the organization.  
The Demand Management application consists of tools for capturing, centralizing, and
assessing strategic and operational demands. It also provides a single location for managing all
the demand information.

## Demand Management overview {#c_DemandManagement__section_u3x_spg_kyb}

Important:  
Demands are available in the Next Experience for Demand Management. For more information, see [Next Experience for Demand Management](https://www.servicenow.com/docs/746ufttbRveo7LfRZo89IQ "Next Experience for Demand Management enables you to create, evaluate, and prioritize demands throughout the demand life cycle.").

The workspace provides additional value beyond the legacy experience, including Playbook, Docs, and the ability to define different governance processes using playbooks.  
If you have Portfolio Planning Workspace or Strategic Planning Workspace, you can use the Next Experience for Demand Management to create and manage your demands.

* New customers: Use Next Experience for Demand Management to create and manage your demands.
* Existing customers: If you already have demands in the classic UI, you can continue using it. However, we recommend moving to the Next Experience for Demand Management, as your existing demands are automatically available there.
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## Get started {#c_DemandManagement__section_xgv_153_rzb}

|-|-|
| [ExploreLearn the features and business value of Demand Management](https://www.servicenow.com/docs/IfPOM~JfsNzk~~Q6Tk7Ocg "Learn more about Demand Management and its process flow, and reviewing its benefits to your organization.") | [ConfigureLearn how to configure Demand Management](https://www.servicenow.com/docs/MwuHQBMdrXxcNeFA5MoOwA "Configure your Demand Management application to assess and promote demands to projects, enhancements, changes, defects, or Enterprise Agile Planning (EAP) entities.") |
| [UseCreate and manage demands with Demand Management](https://www.servicenow.com/docs/1rZaPFIhKFZUlsk3k2N52g "Users with the demand manager role can create, view, and modify demands using the Demand Management application.") | [ReferenceLearn about the forms and fields of Demand Management](https://www.servicenow.com/docs/n9B8QiLL5SStoz7_LjaByw "Reference information to provide additional details about Demand Management such as the fields, user roles, tables, guidelines, and domain separation information.") |
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## Troubleshoot and get help {#c_DemandManagement__section_bjx_spg_kyb}

* [Search the Known Error Portal for known error articles](https://support.servicenow.com/kb?id=kb_article_view&sysparm_article=KB0597477)
* [Contact Customer Service and Support](https://support.servicenow.com/now?draw=case)
{#c_DemandManagement__ul_cjx_spg_kyb} A typical workflow for you as the demand manager is as follows:

* Work on a demand to assess the feasibility, effort, and cost of the demand and create a business case for approval of the demand.
* Create demand tasks, such as an initial feasibility review, cost estimate, and effort estimate, to delegate activities to specialized resources or groups. For example, a demand manager can create demand tasks for assessing the cost associated with a software upgrade and the resources required.
* Assign demand tasks to a business analyst, resource user, or an appropriate group. The assigned resource or group then creates a cost plan and resource assignment to help the demand manager assess and qualify the demand. For more information, see [Demand tasks](https://www.servicenow.com/docs/fu94gZaD9Qvy7EP9fei43Q "A demand task is a unit of work created within a demand. Use demand tasks to break down planning activities before converting the demand into a project, change, enhancement, or defect.").
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Basics of Demand Management

* Set up the application: Plan, create stakeholders and assessment categories, and create bubble charts.
* Assess ideas: Review and analyze submitted ideas before promoting ideas to demands.
* Create and add details to the demands: Create demands and add demand tasks, stakeholders and assessments, and evaluate and qualify demands.
* Use the Demand Management application or the demand workbench to compare and assess demands, and promote demands to projects, enhancements, changes, or defects.
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* **[Exploring Demand Management](https://www.servicenow.com/docs/IfPOM~JfsNzk~~Q6Tk7Ocg)**   
  Learn more about Demand Management and its process flow, and reviewing its benefits to your organization.
* **[Configuring Demand Management](https://www.servicenow.com/docs/MwuHQBMdrXxcNeFA5MoOwA)**   
  Configure your Demand Management application to assess and promote demands to projects, enhancements, changes, defects, or Enterprise Agile Planning (EAP) entities.
* **[Use Demand Management](https://www.servicenow.com/docs/1rZaPFIhKFZUlsk3k2N52g)**   
  Users with the demand manager role can create, view, and modify demands using the Demand Management application.
* **[Demand Management reference](https://www.servicenow.com/docs/n9B8QiLL5SStoz7_LjaByw)**   
  Reference information to provide additional details about Demand Management such as the fields, user roles, tables, guidelines, and domain separation information.

