--- sourceDocument: Zurich Strategic Portfolio Management sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/it-business-management Release : - zurich ft:locale : - en-US ft:publication_title : - Zurich Strategic Portfolio Management ft:clusterId : - itbm bundleId : - itbm workflow : - Technology --- # Explore # Exploring Demand Management {#ariaid-title1} * Release version: Zurich * * Updated July 31, 2025 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read Summarize ![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete. ## Summary of Exploring Demand Management Demand Management in ServiceNow enables organizations to evaluate ideas submitted via the Idea Portal or ideation module and convert feasible ideas into demands. It facilitates tracking these demands through their life cycle, including transitions to projects, enhancements, changes, or defects. The Next Experience for Demand Management offers an enhanced workspace with features such as Playbook, Docs, and configurable governance processes, providing improved value over the classic UI. New customers are encouraged to use this Next Experience, while existing customers can transition at their convenience, with their existing demands available automatically. Show full answer Show less ## Demand Management Workflow Demands move through defined states: Draft, Submitted, Screening, Approved, and Completed. This structured workflow supports clear progression and management of demand records. ## Key Features and Benefits * **Demand Workbench:** A central interface for viewing and assessing approved ideas and demands, streamlining demand evaluation for Demand Managers. * **Lifecycle Tracking:** Enables monitoring of an idea's journey from conception through demand and into related projects or changes, ensuring visibility and control. * **Multicurrency Support:** Allows managing and tracking demand financials using corporate, regional, or project-specific currencies, aiding in accurate financial oversight. * **Stakeholder Registry:** Automatically populates stakeholder lists when creating demands or projects by adding users to the registry, enhancing communication and collaboration. * **Predictive Intelligence:** Utilizes machine learning to suggest similar demands during demand creation, improving efficiency and decision-making. * **AI Skills Integration:** Powered by ServiceNow Otto for Strategic Portfolio Management, AI skills provide insights into demand details and related records, supporting better planning and informed decisions. ## Practical Implications for ServiceNow Customers By leveraging Demand Management, customers can streamline how ideas are evaluated and converted into actionable demands, maintain clear oversight of demand progress and financials, and engage stakeholders effectively. The Next Experience workspace enhances usability and governance flexibility, while AI-driven capabilities accelerate demand analysis and planning efficiency. This comprehensive approach supports strategic portfolio management and helps align demand efforts with organizational goals. Learn more about Demand Management and its process flow, and reviewing its benefits to your organization. ## Demand Management overview {#exploring-demand-management__section_mwv_nqg_kyb} In Demand Management assess the ideas submitted through the Idea Portal or ideation module and promote the feasible ideas to demands. Track the progress of an accepted idea as it moves through the demand life cycle (idea to a demand, to a project, enhancement, change, or defect). Important: Demands are available in the Next Experience for Demand Management. For more information, see [Next Experience for Demand Management](https://www.servicenow.com/docs/746ufttbRveo7LfRZo89IQ "Next Experience for Demand Management enables you to create, evaluate, and prioritize demands throughout the demand life cycle."). The workspace provides additional value beyond the legacy experience, including Playbook, Docs, and the ability to define different governance processes using playbooks. If you have Portfolio Planning Workspace or Strategic Planning Workspace, you can use the Next Experience for Demand Management to create and manage your demands. * New customers: Use Next Experience for Demand Management to create and manage your demands. * Existing customers: If you already have demands in the classic UI, you can continue using it. However, we recommend moving to the Next Experience for Demand Management, as your existing demands are automatically available there. {#exploring-demand-management__ul_jbf_ttk_m3c} ## Demand Management workflow {#exploring-demand-management__section_nwv_nqg_kyb} In demand management, a demand can be in any of the following states. The demand states are Draft, Submitted, Screening, Approved, and Completed. For more information, see [Use Demand Management](https://www.servicenow.com/docs/1rZaPFIhKFZUlsk3k2N52g "Users with the demand manager role can create, view, and modify demands using the Demand Management application."). ## Demand Management benefits {#exploring-demand-management__section_qwv_nqg_kyb} {#exploring-demand-management__table_rwv_nqg_kyb__entry__3} | Benefit | Feature | Users | |-|-|-| | View and assess ideas that have been approved to be demands in a central location. | [Demand workbench](https://www.servicenow.com/docs/APxmXmRxPAK24wxuyhH1DA "The demand workbench provides a central location for viewing and assessing business demands.") | Demand Manager | | Track the progress of an accepted idea as it moves through the demand life cycle (idea to a demand, to a project, enhancement, change, or defect). | | | | Manage and track the financials of your demands in corporate, regional currency, or the same currency that you want to use for managing the project | [Multicurrency in Demand Management](https://www.servicenow.com/docs/M19Xc7pGXwYzJF4DTU0mZw "The multicurrency feature tracks demand financials in the corporate currency, regional currency, or the project currency. Corporate policy typically governs this preference.") | Demand Manager | | Add users to the stakeholder registry so that demand and project management can automatically populate the stakeholder list when a user creates a demand or project. | [Populate the stakeholder registry](https://www.servicenow.com/docs/i8HXC_AYPvgmJwTjtTSxDw "Add users to the stakeholder registry so that demand and project management can automatically populate the stakeholder list when a user creates a demand or project.") | Demand Manager | [ ] {#exploring-demand-management__table_rwv_nqg_kyb} * **[Demand Management process flow](https://www.servicenow.com/docs/oQXJ2eBMq3vn8fuWSai0gg)** The Demand Management process flow consists of the following tasks. * **[Demand workbench](https://www.servicenow.com/docs/APxmXmRxPAK24wxuyhH1DA)** The demand workbench provides a central location for viewing and assessing business demands. * **[Predictive Intelligence for Demand Management](https://www.servicenow.com/docs/oXdhR9~rQYOdV652UGivQA)** The Predictive Intelligence for Demand Management capability uses machine-learning algorithms to search and display similar demands while creating a demand in the Demand form. * **[AI skills for Demand Management](https://www.servicenow.com/docs/G_5LuGvtXqBCW1fSDq4Pkw)** ServiceNow Otto for Strategic Portfolio Management provides AI-powered skills for demand records that help you quickly understand demand details and identify related records. These skills improve planning efficiency and support informed decision-making.