---
sourceDocument: Zurich Strategic Portfolio Management
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/it-business-management

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    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich Strategic Portfolio Management

ft:clusterId :

    - itbm

bundleId :

    - itbm

workflow :

    - Technology


---

# Associate a product idea with feedback

# Associate a product idea with feedback {#ariaid-title1}

* Release version: Zurich
* 
* Updated July 31, 2025
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Link a product idea with one or multiple feedback records that can be analyzed, prioritized, and implemented.

## Before you begin

Role required: pf_user

## Procedure

1. Navigate to AllWorkspacesStrategic Planning Workspace.
2. Select Feedback.
3. Select Product idea and then [Create product idea](https://www.servicenow.com/docs/2YieRpINSSI5CwqI9h0NeQ "Create a product idea using the Feedback application and prioritize which ideas are important to users. Incorporate product ideas into feedback to enhance your product.").
4. From the Product ideas List page, select one or multiple ideas to associate.
5. Select Link Feedback.
6. From the Link Feedback list, select one or multiple feedback records and select Confirm.  
   You can now track your product idea. Go to the instance and search with the product idea number to open the product idea. You can also create a new feedback record and then associate it with the product idea using the Create new feedback link.
**Related tasks**   

* [Associate feedback or product idea with non-planning item](https://www.servicenow.com/docs/c6ghRjMFuzmZ5kpyCf6q5Q "Link a feedback record or product idea record with a non-planning item. By doing this association, you can address customer concerns promptly in a central location and ensure that every input is considered when making decisions.")
* [Associate a product idea with a goal](https://www.servicenow.com/docs/RGQodVOC~slkrBYpTdkizw "Create a goal relationship by associating one or more product ideas with goals. Focus and target on product ideas by defining specific goals.")
* [Manage documentation in Feedback application](https://www.servicenow.com/docs/Z5tTxghDm8eHOMqXWKCumQ "Capture documents, files, or resources associated with a product idea in the Doc tab.")

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