---
sourceDocument: Zurich Strategic Portfolio Management
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/it-business-management

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    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich Strategic Portfolio Management

ft:clusterId :

    - itbm

bundleId :

    - itbm

workflow :

    - Technology


---

# Create a product idea in Strategic Planning

# Create a product idea in Strategic Planning {#ariaid-title1}

* Release version: Zurich
* 
* Updated July 31, 2025
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Create a product idea using the Feedback application and prioritize which ideas are important to users. Incorporate product ideas into feedback to enhance your product.

## Before you begin

Role required: pf_user

## About this task

User-created product ideas help in identifying focus areas of a product. These product ideas facilitate continuous improvement in the product development life cycle.

## Procedure

1. Navigate to WorkspacesStrategic Planning Workspace.
2. Select Feedback.
3. Select Product idea and then select New product idea.
4. On the form, fill in the fields.  
   For more information on fields and description, see [Product idea form](https://www.servicenow.com/docs/RxmiV_uhiVh_etiO0oHyzQ "Learn about the fields of the Product idea form. Use this form to create or edit the details of a product idea in Strategic Planning.").
5. Select Submit.

## What to do next

* [Update Feedback or Product idea records from the list page](https://www.servicenow.com/docs/obc_yYPej87rpsXWioqDEA "Edit the details of a feedback or product idea record and make real-time updates using the list page of feedback or product ideas.")
* [Associate a product idea with feedback](https://www.servicenow.com/docs/w2epPMH1WuqTTPflxB7HQA "Link a product idea with one or multiple feedback records that can be analyzed, prioritized, and implemented.")
* [Associate feedback or product idea with non-planning item](https://www.servicenow.com/docs/c6ghRjMFuzmZ5kpyCf6q5Q "Link a feedback record or product idea record with a non-planning item. By doing this association, you can address customer concerns promptly in a central location and ensure that every input is considered when making decisions.")
* [Associate a product idea with a goal](https://www.servicenow.com/docs/RGQodVOC~slkrBYpTdkizw "Create a goal relationship by associating one or more product ideas with goals. Focus and target on product ideas by defining specific goals.")
{#create-product-idea-in-sp__ul_wns_rmk_zzb}

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