Experimentation framework

  • Release version: Zurich
  • Updated August 7, 2025
  • 1 minute to read
  • The experimentation framework enables ServiceNow to test feature variants on customer instances and collect feedback to improve product experiences.

    An experiment is a configuration that can be used by products to route users to a particular feature variant. Each experiment includes information about its scope and which feature variants are being tested.

    Only single customer instances or Gen AI Innovation Program participants have early access to new innovations via the experimentation framework. Admins can choose to opt out of individual experiments or turn off the framework entirely.

    You can view active experiments by navigating to All > Experimentation Framework > All Experiments.