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Proactive Customer Service: Myth or Reality?

How to enhance the effectiveness of customer interactions

The most successful enterprises provide a differentiated engagement and experience with the customer. By engaging in proactive customer service, organizations have an opportunity to “make a friend for life” by enhancing overall customer satisfaction and delight with the brand.

This IDC Technology Spotlight discusses the actions required to effectively develop this competency. Read the complimentary report for the:

  • Factors to consider when building a proactive service environment
  • Benefits of proactive customer service
  • Common challenges when making the transition

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