MyCustomer & ServiceNow: How proactive service can help deliver effortless customer experience

In this webinar we'll look at how businesses are shifting their customer service from being a reactive function to one that is able to solve problems before they arise.

In collaboration with Carolyn Blunt, managing director, Ember Real Results, and Mark Ashton, director,

CSM solution consulting, ServiceNow, we'll cover:

  • How proactive customer service aids the overall experience your customers have with your brand
  • The steps required to shift to a proactive mindset and the employees involved
  • The role self‑service tools play in conjunction with this new mindset
  • The technology required on both the front and back‑end in order to deliver proactive customer service

Carolyn Blunt, Managing Director, Ember Real Results
Mark Ashton, Director, CSM Solution Consulting, ServiceNow
Chris Ward, Editor,


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