The Top 5 Business Drivers for Customer Service Transformation projects

Real‑life examples of organizations that have used customer service transformation projects to drive improvements    

For an organization to transform its operations, fundamental business drivers need to create a turning point (and some call ‘a compelling event’). Because transformation projects involve investment in money and people, organizations need to be convinced that the costs involved will be more than offset by the benefits.

In this white paper, Ian Ashby, Director, Customer Service Transformation, ServiceNow considers the five core business drivers behind customer service transformation projects:    

  • Improving customer satisfaction
  • Increasing employee engagement
  • Reducing cost and improving efficiency
  • Increasing business agility and innovation
  • Ensuring compliance    


Blue Background

Created with Sketch.

Start your path to success

All Form Fields Are Required
  • First Name
  • Last Name
  • Business E-mail
  • Company
  • Business Phone
  • I would like to hear about upcoming events, products and services from ServiceNow. I understand I can unsubscribe any time.
  • Mobile Phone
  • Get ServiceNow ID
  • Show Strong passwords make everyone happy! Your password must contain:

    At least 8 characters is required

    At least one lower case letter [a-z] is required

    At least one upper case letter [A-Z] is required

    At least one number [0-9] is required

    At least one symbol [!@#$%*^&*()] is required

    Password cannot be a part of your email id

  • By submitting this form, I confirm that I have read and agree to the Privacy Statement.
Skip To Try Demo
Created with Sketch.

ServiceNow ID

Please fill out the following fields before continuing
I have read and agree to the

ServiceNow Website Terms of Use

and understand that my personal information is processed in accordance with

Privacy Statement..