• Products
  • Use Cases
  • Industries
  • 3 strategies for innovation
  • Learn how to transform your customer experience with artificial intelligence.
  • 5 steps to transformation
  • A proactive, connected client experience is essential for financial services.


  • Gartner names ServiceNow a leader
  • 2018 Magic Quadrant for Enterprise High-Productivity Application PaaS.


  • We need champions!
  • Use our tools and resources to more effectively advocate for ServiceNow in your organization.


Guiding Principles

The journey to adopt a service‑oriented approach to IT, as embodied in IT service management (ITSM), is not a matter of installing software or changing the design of the infrastructure. At the heart of ITSM is a powerful cultural shift from focusing on technology to focusing on services. This means concerning ourselves with the outcomes that technology must enable for the customer, how that will deliver value, and dedicating the service provider to continual improvement. This white paper provides 9 guiding principles to successfully implement ITIL. The first three are:

  • Focus on value
  • Design for experience
  • Start where you are

Blue Background

All Form Fields Are Required
  • By submitting this form, I confirm that I have read and agree to the Privacy Statement.