David has 30+ years of IT industry sales, marketing, alliances & business development experience and serves as the Senior Vice President, Global Alliances & Channel Ecosystem at ServiceNow. David's organization is charted to transform & create a vibrant, world-class Global Partner Ecosystem that enables & accelerates ServiceNow's growth to $10B+ via a new global-regional operating model, along with the associated initiatives and strategic programs to equip, enable and empower the global partner community.
Prior to ServiceNow, David served as the Global Vice President, Strategic Systems Integrators & Outsourcers at VMware. His organization was chartered to develop and establish the Global SISO 'route to market' as a strategic growth enabler for VMware's portfolio of next generation Hybrid Cloud Services platforms on their journey to $10B+ and in support of their transformation from a 'single product/perpetual license' company to 'platforms' delivered via a SaaS model. The SISO RTM represented 25% of net new bookings & 10% of corporate revenue upon his departure up from 10% & 2%, respectively upon joining VMware.
David joined VMware from CSC where he architected and led the Corporate Global Alliances function, including responsibility for the associated Partner Management Governance System for the Company. He had the transformational responsibility to rationalize and align the GTM alliance partner strategy and priorities across CSC's global units and 'industrialized services offering' portfolio leveraging CSC's Offering Lifecycle Management process in support of their corporate growth strategy and transition from a 'holding company' to an 'operating company' model. David also served for three years as CSC's Chief Marketing Officer with responsibility for all Brand, Demand, Partner & Digital Marketing initiatives & programs to support the growth objectives of the key 'global service lines' and sales.
Prior to VMware, David spent 12+ years at Compaq-HP in a variety of P&L, business development, marketing, solutions and alliance exec leadership roles.