Meet the speakers who can help transform your business.

Our Speakers

DAN ROGERS

MARKETING CMO
SERVICENOW

Dan Rogers joined in July 2016 and currently serves as ServiceNow’s Chief Marketing Officer. Prior to joining ServiceNow, Rogers served as Chief Marketing Officer at Symantec. Before joining Symantec, Rogers held positions as Chief Marketing Officer of the EMEA region at Salesforce, Head of Global Product Marketing, Digital Marketing, and Demand Generation for Amazon Web Services, and previously served in senior marketing and product management roles at Microsoft. Rogers holds a B.A. in economics, and is a Fulbright Scholar and Baker Scholar from Harvard Business School.

FARRELL HOUGH

GENERAL MANAGER, ITSM, ITBM AND ITAM BUSINESS UNITS
SERVICENOW

Farrell joined ServiceNow in May 2012. In March 2016, Farrell became General Manager of the ITSM business unit and in December 2017 took responsibility for the ITBM and ITAM business units as well. Prior to her general management role, Hough ran Product Operations and established the service management practices for the ServiceNow R&D, Infrastructure and Support organizations. Before joining ServiceNow, Hough completed a 10‐year career at Outsights, Inc. and was Managing Principal driving organizational change in her clients’ operational models. Her clients adopted leading service management practices and successfully lowered cost and increased delivery velocity. When not working, Farrell is running the hills and trails in San Diego.

CHRIS POPE

VICE PRESIDENT OF INNOVATION
SERVICENOW

As ServiceNow’s global VP Innovation Chris brings more than 15 years of C‑level executive experience with leading technology solutions and platforms across Product Management and Strategy.

Being able to identify, challenge and deliver the business drivers as well as the technical capabilities of ServiceNow, Chris has built long‑standing, trusted, partnerships at the highest levels of his customers ensuring the delivery of meaningful outcomes for all.

Chris also has the rare, added‑value, experience of having been a ServiceNow customer multiple times so understands the client and the vendor perspectives on business transformation. Chris’ proven track record working at and with the largest organisations globally, has seen him recognised as a thought leader in process and methodology.

Chris holds a Bachelors of Science degree Electronic Engineering, is a well‑published author and contributor to many leading digital publications and blogs. He is active in mentoring students and colleagues, providing coaching and career guidance.

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