3 ways to use generative AI

Generative AI has been gaining awareness and popularity since the launch of ChatGPT in November 2022. According to McKinsey, one-third of organisations have already embraced the technology for at least one business function.

The research further found that 60% of organisations that have adopted AI are using generative AI for content creation in various business areas, including product and service development, marketing and sales, and service operations.

It’s clear that embracing AI and generative AI is no longer a choice for organisations—it's a must. Implementing generative AI for better self-service for both customers and employees can help increase deflection rates, which translates to huge cost savings.

Let's explore three ways to use generative AI in any business.

1. Employee empowerment

AI is an ally. By assisting with and augmenting repetitive, mundane tasks, it frees people to focus on higher-value job duties and activities that require human intellect.

Generative AI possesses case and chat summarisation capabilities that streamline and enhance workflows. For IT and HR agents, the automated ability to condense intricate details into digestible formats boosts productivity and helps keep employees well informed.

In addition, generative AI plays a vital role in helping employees easily find the information they need and quickly get their work done. Find out how to put this game-changing technology to use in our Empowering your workforce with generative AI webinar.

2. Customer connections

AI revolutionises customer experience by using advanced algorithms that personalise interactions and predict preferences. This leads to heightened customer satisfaction and loyalty.

Generative AI-powered chatbots, such as ServiceNow Now Assist for Customer Service Management, offer 24/7 support for customers, enabling them to receive prompt and efficient assistance when they need it.

The technology also equips customer service agents with case summaries to help them quickly get up to speed on customers’ concerns so they can provide rapid resolutions. Putting people first explores the transformative impact of generative AI on customer experience.

3. Accelerated application development

Four pivotal forces are reshaping application development: a scarcity of skilled developers, mounting cost pressures, demand for increased agility and efficiency, and urgency to accelerate productivity.

Generative AI offers a way to transform the application development experience. Now Assist for Creator, for example, provides generative AI-driven assistance and guidance to developers. Its code-generation and flow-generation capabilities are designed to streamline the coding process to expedite software creation.

Find out how in Generative AI to boost your low-code developer experience.