David Flesh is the head of IT product and services product marketing at ServiceNow, responsible for global positioning, messaging, and go-to-market strategies. David has had the opportunity to work with many technology leaders over his career. He believes successful organizations are creating a digital enterprise fabric to align their technology investments to their business priorities and to automate and optimize their service operations. Prior to joining ServiceNow, David held leadership roles in product management and marketing at a variety of technology companies.