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The bad bot problem

An illustrated look

By Kathleen Phelps

Bots have become a fact of life as web traffic continues to explode. These tiny software programs help us out with everything from search rankings to content delivery—and now make up half of all web traffic. But bad eggs always exist. The difference between good bots and bad ones come down to how much they help or hurt a business. One of the main problems caused by bad bots, digital ad fraud, alone cost businesses a $6.5 billion loss in 2017.

If spammers and scrapers are a problem for your company, it may be worth investigating your bot problem. Here are some tips on how to spot bad bots.

Kathleen Phelps is Bay Area designer with a rich background in technology and publishing.


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