The recipe for becoming digitally fit

  • Customer Stories
  • Solutions
  • Ton Maltha
  • 2020
June 04, 2020

Lamb Weston Meijer

In the ‘new normal’, we have seen a surge in online fitness classes. But, as is usually the case, there is no quick fix. Having access to a digital platform or an app will not miraculously produce that much-wanted ‘six-pack’. In order to reach those goals, there needs to be a strong desire for change, and the willingness to follow a structured and disciplined routine.

Transformation can only happen with the right mindset – and that goes for organisations and individuals as well.

At Lamb Weston Meijer, we are striving to become 100% digitally fit. Not in the ‘six-pack’ sense of course, but by delivering all our shared services (spanning IT, finance, HR and facilities) with streamlined processes supported by intelligent digital workflows.

I wouldn’t say that our digital fitness levels are worthy of a gold medal yet, but we have made enormous progress over the past two years.

A people-first transformation
Before launching our new digital fitness regime, our processes were inefficient and overly complex, which created a poor experience for our shared services teams. They felt out of control, lacked clarity about the tasks at hand and were unable to prioritise effectively.

Unfortunately, shared services were perceived as a ‘problem child’, offering inadequate services to our internal customers.

We needed to simplify and digitise our processes — and make the experience effective and rewarding for everyone. We wanted to make our services fun and as easy to use as the smartphone apps our teams use in everyday life.

But it wasn’t about picking out the best shiny new toy. The first step was to engage with people –we wanted to share our vision and get them involved in shaping it. We wanted to find out everything.

We put people and the experience first and it was only after this significant investment that we moved onto tools and processes.

DigitizeNow with ServiceNow
In collaboration with Fruition Partners, a DXC Technology company, we developed DigitizeNow. It’s an agile approach to digitising processes that combines the power of the Now Platform with our internal specialist expertise, and Fruition Partners’ Codeless Catalog Automation Application.   

We took a highly analytical approach to digital transformation, using our very own process mining tool, the Weight Watcher. We interrogated each existing process and compared it with an ideal scenario, determined steps to improve it and then implemented the process as a digital workflow on the Now Platform.

From a process point of view, we are striving to achieve a 100% Digital Fit Rate (a concept initiated at Siemens), that indicates when a workflow is following an ideal scenario.

A good example is invoicing. At Lamb Weston Meijer we process 170,000 invoices every year. Two years ago, only 20% of invoices followed the ideal flow. Others needed re-working and corrections, resulting in the loss of tens of thousands of working hours per year spread across the entire company. Now, the percentage of invoices processed without any intervention is 50% and the ambition for end of 2020 is 80%.

The Digital Fit Rate for our IT services is even higher – increasing from 30% to 70%. Overall, our investment paid off in just one year.

The Now Platform is playing a key role in driving up our digital fitness rate, connecting and orchestrating back office systems and applications.

The platform has truly supported us in changing our world of work, by removing unnecessary complexities and standardising them into logical workflows.

A flourishing services mindset
These processes have empowered our shared services teams to deliver a timely and highly professional service. They now feel in control and have a complete overview of all requests via the ServiceNow dashboards. 

By eliminating unnecessary manual tasks, our employee experiences have greatly improved. Our teams are becoming value-add employees rather than inputters of data. They are using their expertise to guide and oversee key processes and offer a proactive service.

This new ‘services mindset’ and the speed and quality of support has been very well received by our internal customers and senior stakeholders. The drive to expand this initiative and make many more shared services and business processes digitally fit has never been greater.

Three transformation ingredient
Financial services is one of our key long-term priorities, but we are also looking to expand the use of the Now Platform to support HR- service management.

Our vision of effective, fun, easy-to-use services is becoming a reality, driven by the powerful combination of ServiceNow as our strategic enterprise platform and the DigitizeNow approach.

In partnership with Fruition Partners, we are driving business change in an agile way, and deploying new business requirements quickly and cost-efficiently.

You can have the best tool in the world (such as ServiceNow) but if you don’t invest in people and processes, you won’t succeed – you will just have a great platform.

The combination of the right mindset, tooling and process is my recipe for becoming digitally fit.


  • Total experience companies outperform: prism refraction with an arrow pointing to the right
    Employee Experience
    Survey says: Total experience-focused companies outperform
    Organizations are aligning employee experience and customer experience to create a positive total experience. See findings from the latest research.
  • Engaging employee experience: woman in a hijab smiling at a laptop
    Employee Experience
    4 steps to an engaging employee experience
    Helping workers fulfill their purpose can increase employee satisfaction and decrease turnover. Learn four steps to create an engaging employee experience.
  • Hybrid work environment: person sitting in front of a laptop on a video call
    Employee Experience
    4 steps to optimize a hybrid work environment
    Hybrid work combines the collaborative atmosphere offices provide with the perks of working remotely. Explore four ways to manage a hybrid work environment.

Trends & Research

  • Total experience companies outperform: prism refraction with an arrow pointing to the right
    Employee Experience
    Survey says: Total experience-focused companies outperform
  • Forrester Wave Leader 2022: Value Stream Management
    IT Management
    Forrester: ServiceNow is a Leader in value stream management solutions
  • Gartner Magic Quadrant Enterprise Low-Code Application Platforms
    Application Development
    A Magic Quadrant™ Leader in Low-Code Application Platforms for third year