ServiceNow joins other tech companies in support of SJ Aspires

  • About ServiceNow
  • Culture
  • 2021
  • Kathy Mulvaney
April 14, 2021

ServiceNow supports San Jose Aspires, an education and equity initiative.

At ServiceNow, we’re committed to making work—and the world — work better for people This includes supporting our communities by helping to develop future leaders. To reshape what our future looks like, we must create a more equitable world that provides young people with access to the education they need to reach their fullest potential.

ServiceNow is proud to join Apple, Adobe, and others by committing $100,000 for the 2021-2022 school year to SJ Aspires, an education and equity initiative launched by City of San José Mayor Sam Liccardo in partnership with the San José Public Library Foundation.

SJ Aspires enables youth in underserved neighborhoods to set goals toward receiving a college education and helps reduce the barriers disadvantaged students of color face in accessing academic opportunities.

Fostering student potential

We all know systemic barriers prevent students from getting access to the tools and resources they need to advance their education. One of the greatest barriers stems from economic constraints, such as paying for education, preparatory classes, etc. The world simply will not work better if we don’t tackle issues of access in our underserved communities.

Did you know that only 30% of students in San José, California, complete a postsecondary education program within six years of high school graduation?1

SJ Aspires is addressing these obstacles head on. SJ Aspires is a micro-scholarship program that helps students navigate the preparation process for their postsecondary education and informs them about their college and career choices in real time. The goal of the program is to provide high school students with access to micro-scholarships while simultaneously preparing them for the college application process.

The program is performance-based and allows students to earn up to $5,000 in micro-scholarships for their achievements and actions taken upon graduation. Each student gets the opportunity to participate in individual counseling and mentorship through an online platform that allows them to stay up to date on their progress and track their success.

Investments in a student’s education can transform their career direction and ensure we have a more diverse, innovative workforce in the future.

"ServiceNow's commitment and partnership with San Jose Aspires will help reduce barriers for hundreds of underserved San Jose students to college, elevating their career trajectories and life aspirations," says Mayor Liccardo.

Making a difference

As we continue our global impact journey, ServiceNow has identified racial equity as a key focus area. Both internally and externally, we’re committed to helping ensure that the world of work, works better for everyone and that access to opportunity is a top priority.

As a purpose-driven company, our focus on diversity, inclusion, and belonging (DIBs) is at the core of what we do as a business. We value our people and the incredible work they do every day to drive innovation for our customers’ success, but we know new ideas begin with different perspectives. That's why investing in future generations from all backgrounds is imperative to our purpose.

We believe programs such as SJ Aspires can begin to break down some of the barriers preventing low-income, predominantly minority students from gaining postsecondary education.

This is only the beginning, and we plan to continue our impact in communities where we have offices across the globe.

1 San Jose Public Library. (2021). SJ Aspires: Expanding Access to College.

© 2021 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


  • Vancouver release: Put AI to work with the Now Platform
    Now Platform
    Meet the Now Platform Vancouver release: GenAI, security, and agility
    The Now Platform Vancouver release delivers innovation and GenAI, security, and agility solutions to maximize efficiency, optimize processes, and reduce costs.
  • Get started with generative AI: group of workers in discussion around a conference table
    AI and Automation
    Quickly get started with generative AI on the Now Platform
    There’s no doubt that generative AI and the productivity it promises have captured the world’s imagination. Find out how to get started with generative AI.
  • Job growth: 4 Indian workers in conversation around a table
    A test of skills: India’s job growth opportunity with AI
    AI could bring significant job growth to India—but only if talent transformation is prioritized throughout our industries. Discover the benefits.

Trends & Research

  • #1 in ITSM, AIOps and IT Operations Market Share: Organizations around the world count on ServiceNow in times of change.
    IT Management
    ServiceNow is No. 1 for AIOps, IT operations, and IT service management categories by market share
  • ESG technology: green surrounding a river, woman smiling, 2 government employees in conversation
    Cybersecurity and Risk
    Survey says ESG technology drives results
  • RPA: group of workers gathered around a conference table looking at a laptop
    AI and Automation
    Forrester report: ServiceNow debuts as a Strong Performer in RPA