Employees are constantly bombarded with pings, bells, and dings announcing texts, chats, and emails—even at night and on weekends. Originally designed to help us, these notifications have become a distracting barrage that's hurting our ears, thought processes, and collective productivity.
Delivering a better employee experience offers a competitive advantage. The time is right for a more effective, AI-driven, human-sensitive smart assistant that boosts employee productivity: a nudge engine.
A spiraling problem
Many employees are reacting to message overload by putting their phones and computers on Do Not Disturb just to give themselves a chance to think. As a result, reminders are ignored or neglected, which can lead to uncompleted trainings, missed deadlines, reduced productivity, and increased company risk.
Some missed deadlines can have serious consequences. If I miss a mandatory training, I might lose access to crucial tools or networks until I complete that course, thus disrupting my work. Or I might miss the window to take advantage of my company’s employee stock purchase program.
Making notifications manageable
To improve employees’ quality of life, increase efficiency, and preserve our collective sanity, the ServiceNow emerging technologies team is developing the Smart Nudge Engine. It’s an AI-enabled solution that intelligently determines when an intervention—or a nudge—is most helpful.
The Smart Nudge Engine aggregates and prioritizes notifications for employees based on their past behavior, calendar availability, and personal preferences, among other factors.
The engine’s purpose is to consolidate email, chat, and text messages into a less intrusive, more helpful cadence. Instead of 10 notifications across five channels, for example, a single combined notification will appear in an employee’s preferred channel when they’re most likely to read and respond to it—with specific analytics to incentivize them to do so.
The Smart Nudge Engine:
Generates gentle nudges to enhance training, productivity, and efficiency
Compiles and prioritizes messages and reminders, sending them at just the right time
Messages can be enterprisewide, such as “Mandatory compliance training must be completed by the end of the month.” Or they can be team-specific, such as “Don’t forget to review the presentation before Friday’s meeting.” We’re also looking into introducing gaming and competition elements and rewarding those who complete their tasks on time.
Decluttering employees’ workdays
The Smart Nudge Engine provides a positive way to encourage employees to do something they might otherwise delay or forget about. It’s designed to help employees:
Increase on-time task completion
Remember important upcoming tasks and deadlines
Declutter their inboxes and digital lives
Targeted for release in 2023, the engine is expected to increase employee productivity and keep workers better informed about what’s expected of them. We also forecast decreased company risk and better training compliance.
Being built on the Now Platform, the Smart Nudge Engine will be fully integrated with our overarching employee experience strategy. Having everything on a single platform enables the engine to aggregate data from multiple back-end systems and present it to employees in a helpful, decluttered way. Marie Kondo would be proud.
Find out more about how we use our products internally.
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