Hello SNUG Members!   I am excited to invite you to attend Knowledge 2026!   If you have not done so already, register to attend the event to access Agenda Builder on Tuesday, April 7 th.   If attending, please visit me at the Expo in the community area. The SNUG area is called The Knowledge Playground and is the heartbeat of the SNUG community at Knowledge 2026.   This dedicated space is where ServiceNow User Group members come together to connect, learn, and energize each other — face to face.   NEW this year are the SNUG pins replacing the badge ribbons! Come by to collect this keepsake that you can wear each year at Knowledge.   Whether you lead a chapter, present at local events, or are just getting started with a SNUG, the Knowledge Playground is your place at the Expo. Meet chapter leaders and steering committee members, explore resources to help grow your user group, and join drop-in conversations on topics that matter to your community.   With open seating, scheduled meet-and-greets, and community programming throughout the three days, the Knowledge Playground is more than a space — it's a reunion. Come for the connections. Leave with the inspiration to bring something great back home.   I hope to see you there!   Tracy O'Brien ... View more

  Hello SNUG Members!   We hope you'll join us at Knowledge 2026, taking place May 5–7 in Las Vegas — and it's shaping up to be the biggest Knowledge yet! This year's event features exciting new innovations including AI Agents, Agent Studio, the AI Control Tower, and RaptorDB.   With over 1,000 breakout sessions and content tracks, plus technical training, CreatorCon, and much more, there's something for everyone. [Take a look!]   Not registered yet? There's still time — but don't wait too long. The room block deadline for attendees closes on April 6th.   Event Highlights Certification Exam Waiver & Discount — Attend Knowledge and take any of the 18 mainline ServiceNow certification exams without needing to complete prerequisite training first. Registered attendees also receive a 75% discount on exam fees. Two brand-new certifications will be offered on-site for the first time: Certified Implementation Specialist – Data Foundations (CMDB & CSDM). ServiceNow University Day — A dedicated full day of deep technical learning is included as part of the Knowledge experience. The After Party at the Sphere — Cap off the event at the iconic Sphere venue with a night to remember, featuring Idris Elba on the decks followed by the Backstreet Boys. Come Find Us! Be sure to visit the Knowledge Playground in the Expo — a dedicated space for all community members, bringing together CreatorCon, SNU, and SNUGs in one place. We'd love to see you there!   Have questions? You can find help at the Events Help Center.   I hope to see you in Las Vegas this May!   Tracy O'Brien   ... View more

Hello Phoenix Community!    Join ServiceNow for an engaging afternoon at our exclusive luncheon hosted at The Global Ambassador. Onsite we’ll explore how Now Assist for Customer Service Management (CSM) is redefining CRM through agentic AI, generative workflows, and real-time orchestration.    Date: Tuesday, September 30th  Time: 11:00am – 2:00pm Location: The Global Ambassador | 4360 E Camelback Rd, Phoenix, AZ 85018   Expect insights into:  AI Agents that autonomously triage, verify, and resolve cases  Dynamic Q&A and Summarization that accelerate resolution  Workflow Data Fabric that connects and activates enterprise data  Real-world success stories from BT, Kainos, and Teleperformance  Space is limited, so RSVP HERE today to reserve your spot!    Regards, ServiceNow Team ... View more

Hello SNUG Members!    We look forward to seeing you tomorrow at the Arizona SNUG at the SRP Office, sponsored by Glidefast! Please see below for details surrounding the event.    Breakfast and check-in for the optional workshop* will begin at 9:00 AM. Check-in for the SNUG will begin at 11:30 AM. We will have an optional happy hour after the SNUG at Caffe Boa until 5:00 PM.    *Note: A laptop is required for the workshop.   Parking: Please park in the Visitor Lot.   Security: When you arrive, you will need to check in with security. They will give you a badge and you will pass through a metal detector.    PRE-SNUG Optional Workshop  09:00 am Check-in and Breakfast  09:30 am Now Assist for Service Operations Workshop | Cameron Ambrose & Chris Fulton, ServiceNow  SNUG  11:30 am Lunch and Networking  12:30 pm Welcome and Introduction - Veronica Ozuna 12:35 pm SRP Presentation - Enhancing Resilience with ServiceNow Business Continuity Management | Trish Smith, SRP 01:05 pm ServiceNow Presentation - Deliver unique workflows for the business FAST with GenAI | Sheridan Murphy, ServiceNow 01:40 pm Break 02:00 pm GlideFast Presentation - Building an Effective CMDB | Jacob Benker, VP of Professional Services 02:30 pm SRP Presentation - 0 to 60, Our Journey with ServiceNow (Asset, APM, ITSM) | Eva Louis & Casey Mccann, SRP 03:00 pm Q+A and Open Discussion 03:15 pm Happy Hour  ... View more

Hello SNUG Members!   We had over 1,400 people from all over the world join us for the 2025 Holiday SNUG event this year.   A HUGE thanks to our presenters from Bristol Myers Sqibb, UNC Health, and KeyBank as well as our superstar ServiceNow Solution Consultant Travis Rogers and my AMAZING cohost developer advocate Lauren McManamon!   You can find the recording of the event as well as the customer presentations HERE.     I hope you are able to attend Knowledge 2026 – early registration is open!   Wishing all of you a healthy, happy holiday season!   Tracy O’Brien ... View more