Lift Off to Knowledge has launched
Ready to learn some new skills, level up your career, and maybe win a trip to Knowledge 2026 in the process?
ServiceNow University just launched Lift Off to Knowledge, a one-month learning challenge that turns building your skills into a game (with prizes, don't worry).
From February 17th to March 16th, complete learning activities, rack up entries, and see where you land. Whether you're brand new to ServiceNow University or you've already got courses under your belt, this challenge meets you where you are and rewards you for showing up.
So... what is Lift Off to Knowledge?
Lift Off to Knowledge is a one-month learning challenge built to help learners unlock their future and put AI to work for their careers.
Here's the gist:
- Explore designated courses in ServiceNow University.
- Complete activities to earn entries toward prizes.
- Refer friends and family to unlock more chances to win.
The challenge is intentionally designed to meet learners where they are:
- New to ServiceNow University? This is a fun, low-barrier way to jump in.
- Already learning? Lift Off to Knowledge rewards continued progress and exploration.
Everyone can participate. Everyone can learn. And everyone has a chance to win.
How the challenge works
The challenge runs in phases, so there are multiple windows to participate and earn throughout the month.
At a high level, participation looks like this:
- Register for ServiceNow University if you don't already have an account.
- Opt-in to the challenge by completing the onboarding course on ServiceNow University.
- Complete designated learning activities during each phase of the campaign.
- Earn entries toward the grand prize and additional bonus rewards.
- Invite friends and family to join ServiceNow University and earn even more entries.
Each phase unlocks new learning opportunities and new chances to win, so it pays to check back and keep exploring.
Full campaign details, eligible activities, and how to opt-in can be found here.
What can you win?
Every completed activity gets you closer to swag, and one very big trip.
Bonus prizes include:
- ServiceNow University Tumbler
- ServiceNow University Hat & Notebook
- Free mainline certification exam (up to $450 value)
The grand prize: A trip to Knowledge 2026 in Las Vegas, including:
- Round-trip airfare
- Four-night luxury hotel stay
- Full conference access: sessions, keynotes, AI demos, and the closing concert at the Sphere featuring the Backstreet Boys and a DJ set with Idris Elba
- A curated ServiceNow University and CreatorCon expo experience with exclusive swag
- Networking with ServiceNow experts, Community leaders, and folks from across the ecosystem
Not a bad return on learning stuff you'd probably want to learn anyway.
Invite friends, earn more
Learners can also earn bonus entries for the grand prize by inviting friends and family to join ServiceNow University. For each person who creates an account using your referral, you’ll earn one additional grand prize entry. There’s no limit to how many people you can refer, making it easy to learn, grow, and win as a Community.
Ready for Lift Off?
The launchpad is open. The countdown is... well, it already happened. We're live.
Visit the Lift Off to Knowledge campaign page to get started.
Be sure to review eligibility requirements and terms and conditions before participating.
Keep learning. Keep growing. Keep unlocking what’s next.
