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05-04-2019
10:30 PM
Session Code: CSS0540
Presenter(s): Meghana, Reneé
Company(s): iHeartMedia, iHeartMedia
Abstract:
Have you ever launched something and didn’t get the exciting results and adoption you thought you would? This was the journey at iHeartMedia and what they did to change the minds of their customers. In this session, they will talk about how they overcame our customers’ dislike through both business and technical means, built an internal team of ServiceNow experts, and trained users. Five points to speak on:
- Why their customers didn’t like it
- How they changed the mindset of their customers
- What happened afterwards
- What the future holds
- Lessons they learned through the journey
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